Chicago Auto Show Announces Winner of the Inaugral Collegiate Video Achievement Awards

CAS 2013 LOGO 330MEDIA INFORMATION
Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

 

FOR IMMEDIATE RELEASE

CHICAGO AUTO SHOW ANNOUNCES WINNER OF THE INAUGURAL 2013 COLLEGIATE VIDEO ACHIEVEMENT AWARDS

CHICAGO (February 18, 2013) - The Chicago Auto Show today selected Reel Dreamz Productions as the winner of the 2013 Video Achievement Awards. A Loyola University Chicago student group, Reel Dreamz' video titled "Love at the Auto Show" presents a classic hide-and-seek love story set amongst the backdrop of nation's largest auto show.

This year marks the Chicago Auto Show's inaugural Video Achievement Awards, a program started to provide local college students with real-world production experience. The students gained hands-on experience in creating, editing and producing a promotional video.

As part of the Video Achievement Awards, Reel Dreamz, along with other local collegiate student video production groups, submitted videos to the Chicago Auto Show. Videos were judged on clear, effective communication, visually-appealing production and promotion.

"We originally created the Chicago Auto Show Video Achievement Awards to provide an opportunity to local college students, but the students are also providing us great value in regards to promotion," said Michael Ettleson, 2013 Chicago Auto Show chairman. "One student group took an innovative approach and even pitched their video to local media outlets, continuing to spread the message that the 2013 Chicago Auto Show is underway."

Beyond having their film showcased to attendees during the Chicago Auto Show on the last day of the show - February 18, Presidents Day - Reel Dreamz will receive an official plaque for Loyola University, complimentary Chicago Auto Show tickets and a $100 gift card value.

"Our hope with this program was to provide local students with a vehicle to success with real-world production experience, and we felt we achieved that. We look forward to continuing to offer this program in future years," said Ettleson.

The Chicago Auto Show will host an awards ceremony for the Loyola student group on the final day of the show on February 18 at 2 p.m. in the Grand Concourse. Throughout the day, the Chicago Auto Show will broadcast Reel Dreamz' video to the tens of thousands of attendees at the show.

To watch the winning video, please visit www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show and the Video Achievement Awards, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.

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