Annual Women’s Day Returns To 2015 Chicago Auto Show: February 17
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CHICAGO (Feb. 12, 2015) – While there many activities that appeal to women during the run of the nine-day Chicago Auto Show, organizers host Women's Day annually to further reach the female demographic. Held this year on Tuesday, Feb. 17, Women's Day at the Chicago Auto Show will feature a robust lineup of events and activities geared toward the female car buyers.
The Chicago Auto Show and its Women’s Day sponsor, the Chicago Tribune, are hosting a full schedule of events in coordination with the Chicagonista Live! Show. The program, Women Driving Excellence, is aimed at celebrating women who start, accelerate, fuel and steer others to excel. Reserved seating and Chicago Auto Show tickets are available for the first 100 that register at http://womendrivingexcellence.com/. A complete schedule is listed below:
10:00 a.m. Networking Power Hour sponsored by State Farm Insurance, facilitated by the National Association of Women Business Owners and Exclusive Professional Women’s Networking Group.
11:00 a.m. Honoring Trailblazing Women Presentation facilitated by Andrea Metcalf featuring Anita Alvarez, State’s Attorney, Cook County; Debi Lilly, Chief Eventeur, A Perfect Event; Dorri McWhorter, CEO, YWCA Chicago; Janet Davies, Host, ABC-7 190 North; Lucy Moy-Bartosik, Commander, Chicago Police Department and Dr. Suzet McKinney, Deputy Commissioner, Public Health Preparedness and Emergency Response.
1:00 p.m. Enjoy a musical performance with cast members from FIRST DATE, a hysterical and hopeful Broadway musical about the chances we all take to find love.
2:00 p.m. Join MJ Tam, Beth Rosen, Duong Sheahan and Nancy Loo host the #ChicagonistaLIVE! Talk Show, Chicago’s first social talk show.
3:00 p.m. Gearing Up with Social Videos Presentation featuring author and spokesperson Shawna Coronado and columnist and blogger Beth Engleman.
In addition to the nearly 1,000 different vehicles that are on display throughout the more than 1 million sq. ft. of show floor space, women can experience the interactive exhibits, including several that let you simulate an actual race course, as well as the always popular Jeep, Dodge and Toyota Test Tracks, all with full-sized vehicles.
Numerous studies show that women make over 80 percent of the buying decisions, even when it comes to big ticket items such as cars.
"Women have massive buying power and we are excited to offer the opportunity for them to connect with manufacturers first-hand here at the Chicago Auto Show," said John Webb, 2015 Chicago Auto Show Chairman. "A number of manufacturers will host special women-oriented programs that allow brand representatives to further connect with and shake hands with female customers."
Women receive a special Women's Day discount at just $6 per ticket - half off the full ticket price. For more details on the 2015 Chicago Auto Show and for a full listing of Women's Day events and activities, please visit www.chicagoautoshow.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs
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