Digital News Releases
Chicago Auto Show is an Economic Indicator - DNR
Thursday, February 16, 2012
- The Chicago Auto Shiow is used by manufacturers and auto dealers to track economic trends through consumer research and reactions.
- Research is conducted in four stages: Consumer reaction at the displays; exit attendee interviews; broad-based general population perception of the show; and follow-up research of attendees who said they intended to purchase a specific brand, to see if they actually made that purchase.
- Foresight Research, conducts consumer research for auto shows. Steve Bruyn, CEO, said: "This show is important for the industry because of the number of people who attend it."
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