The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show since 1935, is proud to announce PR Newswire as the show’s official news service provider.
The Chicago Auto Show is no stranger to social media. In fact, show organizers were among the early adopters and implemented a Social Media Day during its Media Preview seven years ago – an industry “first” when it comes to auto shows – sparking digital conversation around the industry.
In its third year, the Chicago Auto Show and Word of Mouth Marketing Association (WOMMA) will host the “Driving Engagement Award” ceremony during the 2015 Social Media Preview on Feb. 13.
For the third consecutive year, the Chicago Auto Show will provide an official app for fans and attendees. The app was developed by American Eagle, the same company that hosts ChicagoAutoShow.com, and new partner Mobile App Messaging.
With advancements in technology, additional safety equipment and ever increasing fuel economy requirements, today’s automobiles are becoming increasingly complex. The Concept & Technology Garage will give automotive media a great opportunity to take a deep dive into the latest concept cars, safety technologies and automotive telematics.
Thanks to a new Illinois law that takes effect Jan. 1, 2015, state taxes on vehicle leases will be reduced by as much as 50 percent, allowing consumers to get more car for less money. House Bill 2317, signed by Gov. Quinn in May 2014, alters the way taxes are collected on light-vehicle leases.
The Chicago Auto Show announced the return of its school and group program where groups of 20 or more will receive a discounted ticket at half price ($6 per ticket). Tickets may be used on any weekday of the show from Monday, Feb. 16 through Friday, Feb. 20, 2015.
José Muñoz, executive vice president, Nissan Motor Co., Ltd. and chairman, Nissan North America, Inc., will be the guest speaker at the Economic Club of Chicago (ECC) Luncheon at Noon on Thursday, Feb. 12.
As is the case with most auto shows, Chicago visitors both expanded and refined their shopping lists at the show. According to Foresight Research surveys conducted after the 2014 Chicago Auto Show, 55 percent of show attendees intended to buy a new vehicle within 12 months of attending the show.
Eighteen Chicago area charities will benefit from more than $2 million expected to be raised by a black-tie gala held in conjunction with the 2015 Chicago Auto Show in February. Now in its 24th year, First Look for Charity stands as one of the special events on the winter schedules of Chicago socialites and car buffs.