According to leading auto show marketing agency eshots, auto shows nationwide can better connect attendees with exhibitors. In fact, eshots estimates that as many as 100,000 leads are lost at a major show like Chicago because consumers are unwilling or afraid to interact with exhibitors.
Once again the Chicago Auto Show will amplify trends and news occurring at the nation’s largest auto show through social media activations with the objective of extending the reach to what show organizers call “non-traditional automotive audiences.”
The Chicago Auto Show has an all-new website and will launch and accompanying smartphone app in January that are designed to enhance the attendee experience and bring the nation’s largest auto show to life across the globe.
The Chicago Automobile Trade Association (CATA), Chicagoland's new-car dealer association, donated $1,500 to support the Jason McKie Foundation.
The public portion of 2016 Chicago Auto Show will run Saturday, Feb. 13 through Sunday, Feb. 21.
Teens from Chicagoland and neighboring states are being invited to help spread the word about the dangers of distracted driving, as the second Drive Safe Chicago PSA Contest launches from The National Road Safety Foundation, a non-profit group that promotes safe driving.
The Chicago Automobile Trade Association (CATA), Chicagoland’s new-car dealer association, donated $1,500 to support the MIND Research Institute, a charitable group important to D’Arcy Buick GMC of Joliet, Ill.
Mike McGrath, Jr., of McGrath Lexus, Acura, Honda and Hyundai, was recently elected to become the 2015-2016 Chicago Automobile Trade Association (CATA) chairman and the 2016 Chicago Auto Show co-chairman.
Throughout July, Chicagoland’s new-car dealers fired up their grills to host USO Barbecue for the Troops fundraisers which brought in more than $121,000 for the USO of Illinois and local troops.
JC Phelan, owner of Jack Phelan Chevrolet & Jack Phelan Dodge Chrysler Jeep Ram, was elected to join the Chicago Automobile Trade Association (CATA) board of directors this June.