Henrik Fisker Addresses Economic Club of Chicago Audience During Chicago Auto Show
MEDIA INFORMATION
Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
HENRIK FISKER ADDRESSES ECONOMIC CLUB OF CHICAGO AUDIENCE DURING CHICAGO AUTO SHOW MEDIA PREVIEW
CHICAGO (February 7, 2013) - Fisker Automotive Executive chairman, Co-founder and Chief Designer Henrik Fisker delivered the keynote speech during the Economic Club of Chicago's luncheon at the Chicago Auto Show Media Preview. Fisker emphasized the three keys to success: creativity, brand positioning and understanding the customer.
The power of creativity and the desire to connect emotionally with the consumer lead to Fisker's decision to add solar roofs, reclaimed wood, EVer Powertrain, 22-inch Alloy wheels and diamond dust paint to the Karma - a luxury plug-in hybrid sedan.
"I am delighted to have the chance to talk about the unique story of Fisker Automotive to such an influential group," said Fisker. "The dream I had of bringing an environmentally conscious luxury sedan from a concept to reality has been fulfilled by the Fisker Karma."
Fisker shared his long-term vision of establishing Fisker Automotive as the environmentally friendly luxury brand. "In the future, we can still have exciting, sexy, beautiful cars," said Fisker. "And I'm really excited about that."
To watch the 2013 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.
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