Media Preview to Feature Concept & Technology Garage
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
MEDIA PREVIEW TO FEATURE CONCEPT & TECHNOLOGY GARAGE
CHICAGO (Jan. 8, 2015) – With advancements in technology, additional safety equipment and ever increasing fuel economy requirements, today’s automobiles are becoming increasingly complex. The Concept & Technology Garage will give automotive media a great opportunity to take a deep dive into the latest concept cars, safety technologies and automotive telematics.
“A natural outgrowth of our traditional concept car drive, the Concept & Technology Garage will give local and national media an opportunity to dig deeper into today’s automotive tech,“ said Dave Sloan, Chicago Auto Show general manger. “It’s easy to report on fuel economy improvements or new safety features, but to actually understand how manufacturers implement new systems, that takes time. This event will give journalists the opportunity to really get a handle on all this new technology.“
The Concept & Technology Garage will be held on Wednesday, Feb. 11 from 1 to 4 p.m. at McCormick Place. Print, broadcast and electronic media are welcome to attend. Additional details will be sent to registered media. The event will be held in a climate-controls exhibit hall. Vehicles and technology displays can be transported directly into the hall and offloaded.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d’Automobiles.
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