News & Events

Kia Unveils New Electric Vehicle, Hybrid at the 2014 Chicago Auto Show

Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986


2015 Soul EV and 2014 Optima Hybrid Unveiled

CHICAGO (February 6, 2014) – Kia introduced a trio of new vehicles this morning during the 2014 Chicago Auto Show Media Preview. The new line-up includes the 2015 Soul EV and the 2014 Optima Hybrid. Also making an appearance was the Niro Hybrid concept car. 

“Kia is changing the tune,” said Michael Sprague, vice president of marketing and communications of Kia Motors America. He says the new features will be music to your ears.

The all-new 2015 Soul EV can recharge in 33 minutes on a DC fast-charger and was designed for the global market. It is the first all-electric car Kia has introduced in the United States. The new Soul EV features LED lights in the interior, friction reducing tires, navigation, hands-free technology and a back-up camera. Other features include activation heating and cooling from a remote location on a smartphone. The electric motor provides 109 horsepower. Pricing and official launch of the 2015 Kia Soul EV will be released later this year.

Kia also introduced the all-new 2014 Optima Hybrid that delivers a harmonious blend of European influences. This sedan was designed for the eco-friendly market in mind. The 2014 Optima Hybrid features a fresh new look with more aerodynamic qualities; useable trunk space, LED lighting and can get up to 38 mpg. This car has 199 horsepower and is updated to the touchscreen infotainment system. The 2014 Optima Hybrid is expected to go on sale within the next few weeks.

“Opening people’s minds is what we do at Kia,” said Sprague.

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit The manufacturer press conferences are also available at For more information about the Chicago Auto Show, please visit


About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit or Media can register for the Chicago Auto Show Media Preview at

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit

Back to News

Follow Us Socially Using #CAS16



Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

Monday, October, 19, 2015

BMW takes Uber Users for a Ride in the Forthcoming BMW 7 Series

Today only, BMW and Uber are giving Chicagoans the ride of a lifetime – to be among the first to experience ...

Tuesday, October, 13, 2015

Fall Rally Picks: MAMA Family Vehicle of the Year

Each year during the Chicago Auto Show Media Preview, the Midwest Automotive Media Association (MAMA) hosts a ...

Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...


11/25/2015 1:38:13 PM

This just in: #CAS16 ticket sales are NOW LIVE! Tag a friend you want to bring to the nation's largest auto show, the Chicago Auto Show (Feb. 13-21), and we'll select one winner each day this week to get free tickets! #TagAFriend

11/25/2015 1:09:38 PM

I really like the new website! Looks great

11/25/2015 9:30:18 AM

In light of #GivingTuesday approaching, if you're planning to donate to any of these 18 local charities this holiday season, consider purchasing a First Look for Charity ticket to get a first look of the nation's largest auto show amid opulence! Visit for more details. #FLFC16

11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

11/23/2015 8:03:04 AM

Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit to find a dealership near you. To learn more, visit:

11/20/2015 9:30:03 PM

When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered

11/20/2015 8:28:06 AM

Flashback Friday! Did you know? Chicago’s Coliseum was home to the Chicago Auto Show from 1901-1935, where general admission for the public was just 50 cents per ticket

11/19/2015 8:28:03 AM

The struggle is no longer real now that Jaguar has invented a car key system that takes shape around your wrist. The 2017 F-Pace has created a wristband that is water and shockproof! The activity key will be ideal for adventurous consumers. #Jaguar #innovation

11/18/2015 5:16:18 PM

Cool concept from Scion, the C-HR. #LAAutoShow

11/18/2015 3:45:02 PM

Did you know? For every new Mazda sold or leased between Nov. 23, 2015, & Jan. 4, 2016, Mazda will donate $150 to a local charity of your choice. Find more details here:


11/25/2015 2:08:08 PM

RT @ChiAutoShow: #CAS16 tix are NOW LIVE! Tag a friend you want to bring and you may just receive free tix!

11/25/2015 2:07:58 PM

RT @ChiAutoShow: #CAS16 tix are NOW LIVE! Tag a friend you want to bring and you may just receive free tix!

11/25/2015 1:50:24 PM

@ChiAutoShow @ronthinksthat

11/25/2015 1:49:59 PM

RT @ChiAutoShow: #CAS16 tix are NOW LIVE! Tag a friend you want to bring and you may just receive free tix!

11/25/2015 1:49:49 PM

@ChiAutoShow @jordanbibbs98

11/25/2015 1:49:48 PM

RT @ChiAutoShow: #CAS16 tix are NOW LIVE! Tag a friend you want to bring and you may just receive free tix!

11/25/2015 1:49:02 PM

#CAS16 tix are NOW LIVE! Tag a friend you want to bring and you may just receive free tix!

11/25/2015 10:05:18 AM

Donate now & get tickets 2 the First Look for Charity black-tie gala. #GivingTuesday #FLFC16

11/24/2015 11:53:17 PM

Chevy Parts Daily is out! Stories via @ChiAutoShow

11/24/2015 9:17:39 PM

RT @AdvocateSherman: How can #cocktails and slick #cars enhance #cardiovascular services at Sherman Hospital? @ChiA