News & Events

Kia Unveils New Electric Vehicle, Hybrid at the 2014 Chicago Auto Show

Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986


2015 Soul EV and 2014 Optima Hybrid Unveiled

CHICAGO (February 6, 2014) – Kia introduced a trio of new vehicles this morning during the 2014 Chicago Auto Show Media Preview. The new line-up includes the 2015 Soul EV and the 2014 Optima Hybrid. Also making an appearance was the Niro Hybrid concept car. 

“Kia is changing the tune,” said Michael Sprague, vice president of marketing and communications of Kia Motors America. He says the new features will be music to your ears.

The all-new 2015 Soul EV can recharge in 33 minutes on a DC fast-charger and was designed for the global market. It is the first all-electric car Kia has introduced in the United States. The new Soul EV features LED lights in the interior, friction reducing tires, navigation, hands-free technology and a back-up camera. Other features include activation heating and cooling from a remote location on a smartphone. The electric motor provides 109 horsepower. Pricing and official launch of the 2015 Kia Soul EV will be released later this year.

Kia also introduced the all-new 2014 Optima Hybrid that delivers a harmonious blend of European influences. This sedan was designed for the eco-friendly market in mind. The 2014 Optima Hybrid features a fresh new look with more aerodynamic qualities; useable trunk space, LED lighting and can get up to 38 mpg. This car has 199 horsepower and is updated to the touchscreen infotainment system. The 2014 Optima Hybrid is expected to go on sale within the next few weeks.

“Opening people’s minds is what we do at Kia,” said Sprague.

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit The manufacturer press conferences are also available at For more information about the Chicago Auto Show, please visit


About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit or Media can register for the Chicago Auto Show Media Preview at

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit

Back to News

Follow Us Socially Using #CAS15



Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...

Friday, September, 25, 2015

Jaguar expands lineup by getting smaller

Jaguar plans to pounce with the new XE -- an entry-level sedan aimed straight at the heart of the luxury market. ...

Thursday, September, 24, 2015 pulls into the “pits.”

Last weekend six fans snagged VIP access to the NASCAR Xfiniti race at Chicagoland Speedway ...

Friday, September, 18, 2015

A Day at the Track: Ford Shelby GT350/GT350R

I felt very fortunate to be invited by Ford Performance to experience the Shelby GT350 and GT350R – the most ...

Thursday, September, 17, 2015

Scion Hopes Weird is Right

Scion's "Weird, Right?" commercials, featuring the new iM and iA, are behind the brand's most ...

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015


The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...


10/12/2015 2:20:25 PM

Midwest Automotive Media Association members go off the beaten track last week at the annual Fall Rally, thanks to Jeep! #MAMA15FR

10/9/2015 8:27:01 AM

Scion gets back to its roots with the introduction of the 2016 iA and the iM. Visit to test drive them

10/8/2015 5:03:57 PM

Today we’re proud of our city. Throwin’ it back to some great wins in history. #Chicago #Cubs #Blackhawks

10/8/2015 9:55:04 AM

This Thursday we’re throwing it back to Subaru and their dog family campaign. Thumbs up if you like this commercial as much as we do! #tbt #doglover #Subaru

10/7/2015 2:47:54 PM

?????? ? Sexy Girls Free Watch ??

10/7/2015 12:38:42 PM

From racing on the track, off-roading through woods and taking a quick spin on the streets, we're lucky to experience the latest 2016 vehicles from automakers today at the MAMA Fall Rally. Stay tuned for a recap over the next few days! #MAMA15FR

10/7/2015 9:47:19 AM

It's a beautiful day for the Midwest Automotive Media Association 2015 Fall Rally! #MAMA15FR

10/6/2015 10:37:02 AM

#TriviaTuesday: What car was the first to place the horn button in the center of the steering wheel? #trivia

10/5/2015 8:27:02 AM

Movie Scene Monday: What is the make, model and year of the hot rod featured in this scene of the 1978 film “Grease?”

10/3/2015 9:52:30 PM

?????? ? Sexy Girls Free Watch ??


10/12/2015 6:34:58 PM

RT @Ford_Brad: #LiquidSilver or #LiquidBlue what's your favorite color on the new #FordGT? @ChiAutoShow #FordCAS #FordPerformance http://t.

10/12/2015 2:38:47 PM


10/12/2015 11:54:22 AM

RT @FordMustang: Guess who's going to be at the @ChiAutoShow? The all-new Shelby® GT350! #Ford #Mustang #FordCAS

10/10/2015 11:02:36 PM

@ChiAutoShow hahah you have to watch this

10/10/2015 9:07:22 PM

Social Car Dealers Daily is out! Stories via @ChiAutoShow @TrueCar @MaseratiNews

10/10/2015 3:37:01 PM

MAMA members go off the beaten track this week at the Fall Rally. Read more at #MAMA15FR

10/9/2015 5:07:03 PM

@ChiAutoShow How r u? If u have a moment could you check out my latest ideas YouTube video thx

10/9/2015 2:37:36 PM

Plan a Family Day-cation at the Chicago Auto Show #CAS15

10/9/2015 1:51:45 PM

RT @ChiAutoShow: Today we’re proud of our city. Throwin’ it back to some great wins in history. #Chicago #Cubs #Blackhawks

10/9/2015 5:40:25 AM

RT @ChiAutoShow: Today we’re proud of our city. Throwin’ it back to some great wins in history. #Chicago #Cubs #Blackhawks