Multimedia

Chicago Auto Show Blog

It's SYNC or sink...

Posted by: Jackie Carey

Not to get all philosophical on a Thursday, but sometimes life forces us into action.  Really, we can’t have our cake and eat it too.  When that mean lady at the post office gives us the eye, our instincts kick in and we think: fight or flight? (Flight!) And when we find ourselves in over our heads facing new challenges, really, we can either sink or we can swim on and rise to the occasion.  Actually, for the auto manufacturers of the U.S., I guess really, the choice is more like SYNC or sink.  

A few years ago, Ford launched its new in-car connectivity system that gave drivers the ability to access mobile devices and driver assistance using just their voice.  With SYNC technology, Ford created a new wave of in-demand features that helped integrate our increasingly mobile lifestyles with vehicle design. Naturally, matching the ease and functionally of SYNC is high on the list of manufacturers.  

So today’s news from the 2011 Consumer Electronics Show, while very exciting, should really come as no surprise. Both Toyota and Hyundai have launched programs meant to rival Ford’s SYNC. These programs—Entune from Toyota and Blue Link from Hyundai—are great news for those of us who struggle to keep our hands on the wheel and eyes on the road while our phones, mp3 players and GPS navigators are just begging for our attention.

Entune, according to Toyota, leverages the customer’s mobile phone to create a rich in-vehicle experience that offers fully integrated and upgradeable entertainment, navigation and information services.  In fact, by using conversational voice recognition and in-vehicle controls, drivers can expect to stay safer and have a fun batch of new features to play with. 

EnTune   Ready

Straight from the horse’s mouth, Toyota Entune will be available as an option on select models this year. The featured apps of Toyota Entune include:  Bing, iheartradio, MovieTickets.com, OpenTable.com, and Pandora, as well as location-based services, such as personalized traffic, fuel prices, stocks, weather, and sports.  Toyota Entune also includes support for read-back and replay capabilities for text messages.  These are combined with a fully featured entertainment and communication system, which includes XM radio, HD Radio, CD player, USB connectivity, Bluetooth streaming and phonebook.  A high quality JBL sound system is available as an option as well.

Similarly, Hyundai is set to challenge the conventional wisdom in the auto category with Blue Link, its all-new telematics platform.  Hyundai’s in-vehicle infotainment system makes new, thoughtful features, enhanced ease-of-use and intelligent packaging options more accessible.  

According to Barry Ratzlaff, director of customer satisfaction and service business development at Hyundai Motor America, "We've studied how drivers rely on smart phones and navigation systems as a link to the outside world. Blue Link brings that connectivity to the car with technology like voice texting and POI download, turn-by-turn navigation, and vehicle health reporting. In typical Hyundai fashion, we've developed package options that are both thoughtful and cost-effective."  

Blue Link   Ready

Look for Blue Link this spring on the popular Sonata sedan (standard).  Hyundai, while expecting Blue Link to be available across a majority of models by 2013, will also announce a second Blue-Link equipped, youth-focused model shortly—to be available to consumers before summer.  

And, wait! More good news!  You don’t have to start saving up your pennies before you can get into a Hyundai or Toyota to try out all this new technology.  Stop by the Chicago Auto Show in February—both Entune and Blue Link will be available on display vehicles for you to test out.  In fact, I suggest stopping by our Facebook page once in while.  We’ve been know to give away a ticket or two… 

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

Monday, February, 15, 2016

Nonstop Action at Family Fun Day

Presidents Day at the auto show featured an enthusiastic selection of family fun and appealed to all family ...

More

5/20/2016 9:15:27 AM

Chicago Auto Show producers, the Chicago Automobile Trade Association, shares the facts & myths on how frequent you really need your oil changed

5/19/2016 4:37:49 PM

The Chevrolet Volt and Bolt aren't the only talk of the EV town

5/17/2016 10:36:48 PM

Mark your calendars for July 16! Help support the USO of Illinois & local troops. #BBQ4Troops

5/16/2016 1:23:49 PM

We worked on this project for Nissan in January and are happy to share it now! We wrapped three Nissan crossovers with custom red #chrome wraps and chrome, black, and white #vinyl accents. They were showcased at The Chicago Auto Show after a snowy photo shoot in Wisconsin. Let us know what you think! #CAS16 #averychrome #chromewraps #Nissan

5/16/2016 10:23:50 AM

Were you one of the 6,506 people who submitted an application for the Ford GT? Well, in just one month, the supercar has sold out

5/13/2016 12:01:00 PM

There used to be a "South Side Day" at the 1951 Chicago Auto Show! #FlashbackFriday

5/12/2016 1:17:06 PM

A Chevrolet can shift faster than a Porsche? - via Autoblog

5/10/2016 9:23:31 AM

City stickers have been a part of Chicago motoring heritage for decades." - via Daily Herald Media #TheNewMcCormickPlace #1971

5/8/2016 8:49:00 AM

When life turns into a nonstop merry-go-round ride of diapers, dishes and Little League games, a sanity break is in order." - Top Cars for Mom's Day Out via Cars.com

5/6/2016 4:04:50 PM

The Chicago Auto Show Changed their cover photo.

More

5/25/2016 8:00:05 PM

Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL

5/25/2016 7:53:15 PM

@Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN64nzH

5/21/2016 5:49:20 PM

Finally! 8 Online Marketing Tips For Car Dealers That Convert https://t.co/YqolonnLyT @chiautoshow

5/20/2016 2:07:34 PM

@ChiAutoShow Use our efficient and hassle free #Vehicle #Transport Services Call US 877-223-1973 Or Visit https://t.co/AyMaP10Jr2

5/20/2016 9:30:51 AM

RT @ChiAutoShow: Chicago's new-car dealer association sets the record straight on oil change frequency: https://t.co/loCmW41Fgf - via @ABC7

5/20/2016 9:26:26 AM

Chicago's new-car dealer association sets the record straight on oil change frequency: https://t.co/loCmW41Fgf - via @ABC7Chicago

5/19/2016 4:48:56 PM

The @Chevrolet #Volt & #Bolt aren't the only talk of the EV town; the @Nissan #Leaf is charged up for 2016: https://t.co/Adtn0QahSZ

5/18/2016 5:26:01 PM

@ChiAutoShow I didn't, but my colors would be Liquid Blue with Ingot Silver LeMans stripes, or a nod to Shelby w/white ext and blue stripes!

5/17/2016 11:53:28 AM

RT @12pointsigns: Frosted red #chrome wraps for the Nissan Winter Warriors at the @ChiAutoShow @AveryDennison https://t.co/gAcQIHTDED http…