News & Events

Instant Text Updates Available at Auto Show

Two-way texting will debut for first time ever at event

Navigating more than one million square feet of exhibition space can seem daunting to anyone, so it’s natural for enthusiasts at the Chicago Auto Show to wander around wondering what to check out first, when a special event is about to happen, and how to get there.

But this year at the largest U.S. auto show, a personal tour guide is coming to a phone near you!

Everyone with a cell phone can text the keyword “AtTheShow” to the short code DRIVE (37483) to get timely updates on events, attractions, promotions, contests, celebrity appearances and other news happening at the 2014 Chicago Auto Show -- sent directly to their own phone.

“The unique aspect of this is the real-time info; there's no delay,” said Mark Bilek, Director of Communications Technology for the Chicago Auto Show. “If a Bulls player, for example, is not on the schedule and shows up, we can text that. We have a way to reach people and let them know.”

Bilek is delivering the text updates to Chicago Auto Show visitors with the help of Text2Drive, the premiere two-way text communication tool used by more than 400 car dealers across the country to send and receive text messages to and from their customers.

“Text2Drive is cutting through the clutter to put the most important and timely information about the Chicago Auto Show in the palm of your hand,” explained Text2Drive CEO Gregg Owen. “You don’t have to fumble with a program or map or search for the help desk. You can easily and conveniently find out where to sign up for the sweepstakes drawing or which interactive display has the shortest line or when a Chicago Bears player is due to appear – all through texting on your own cell phone.”

The press can get their own special text updates by texting the keyword CASMedia to the same short code, DRIVE (37483).

For the first time ever, the Chicago Auto Show will provide live, instant answers to questions via text for those who text the keyword BetterState to the same short code, DRIVE (37483), on Sunday, February 9, 2014. It will be like having a mobile version of the State Farm Insurance Help Desk in every consumer’s pocket or purse.


“That's what I'm excited about, two-way conversations with attendees,” enthused Bilek, adding that the special beta-test of the two-way texting will continue during the week at times when staffing is available.

Bilek’s own staff will be using the Text2Drive platform to communicate with each other and post timely information and pictures to social media.

“Text2Drive created an app that allows employees to take a picture with their phone, attach a message to it and then send it directly to the communications department,” explained Owen. “The employees in the Chicago Auto Show control room can then instantly post that picture and information to their social media pages right from the Text2Drive platform on their computer screen.”

With the constant noise on the showroom floor making communication difficult among Chicago Auto Show employees, Bilek says he’s grateful they have a new, improved way of reaching each other.

“Several years ago, I recognized texting was becoming a way of communication that wasn't being addressed at the Chicago Auto Show. Gregg Owen and I started working together on that,” Bilek noted. “Now, in addition to giving people information through text notifications, we’ll try two-way communication with text. It’s pretty cool.”

Back to News

Follow Us Socially Using #CAS15

Blog

More

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015

TOYOTA BECOMES OFFICIAL VEHICLE OF CHICAGO CUBS AND WRIGLEY FIELD

The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...

Wednesday, August, 12, 2015

9 Road Trips to Take Before Summer Ends

Chicago in the summertime is absolutely amazing – don’t get me wrong – but every once in a while ...

Friday, August, 07, 2015

GM Announces Apple CarPlay, Android Auto in 14 Models

If you thought your world was centered around mobile technology before, just wait. Android Auto and Apple CarPlay ...

Wednesday, August, 05, 2015

2016 NISSAN MAXIMA REDESIGNED AND BETTER THAN EVER

The Midwest Automotive Media Association hosted its July meeting and luncheon at the CATA headquarters to showcase ...

Tuesday, July, 28, 2015

Hyundai Santa Cruz Predicted to Come to Market

When the Hyundai Santa Cruz was on display as a concept car at the 2015 Chicago Auto Show it immediately caught the ...

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

More

8/27/2015 5:32:09 PM

Mobil Free Watch

8/27/2015 10:09:55 AM

Remember your 1st car? Upload a picture of it here with #MyFirstCar to win VIP Pit Passes to the NASCAR Xfinity Race Series at Chicagoland Speedway: http://bit.ly/1JQUeuo - Josh Reaume

8/27/2015 10:06:04 AM

Who let these two get behind the wheel of a Pontiac?! #ThrowbackThursday #1956CAS

8/26/2015 3:50:54 PM

9 Best Cars for Dog Lovers, according to Autotrader: http://bit.ly/1JyPg3n #NationalDogDay

8/25/2015 11:49:08 AM

Who loved the Camp Jeep experience last year at #CAS15? Can’t wait to see what’s in store for 2016

8/24/2015 9:30:05 AM

“One of the greatest discoveries a person makes, one of their great surprises, is to find they can do what they were afraid they couldn’t.” – Henry Ford #MotivationMonday

8/22/2015 1:53:07 PM

Sexy Girls Free Watch

8/21/2015 4:21:07 PM

The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field: http://bit.ly/1I0rDLr

8/21/2015 9:57:01 AM

If you’re driving with a baby or toddler in tow, then picking the right car seat is extremely crucial for their safety on the road. Check out these car seat safety tips to make sure you’re choosing the best car seat for your kids: http://www.safekids.org/tip/car-seat-tips

8/21/2015 9:41:13 AM

Last night at the USO of Illinois' Clark After Dark event, the Chicagoland car dealers presented a check to the USO for $121,530 raised through the BBQ for the Troops program. Here's a great recap from ABC 7 Chicago: http://abc7.ws/1MCSMe3

More

8/29/2015 1:40:12 AM

#MercedesBenz CLK320 at the 2004 #Chicago Auto Show @ChiAutoShow http://t.co/eJA1sor23j

8/28/2015 10:55:49 PM

RT @FordMustang: Guess who's going to be at the @ChiAutoShow? The all-new Shelby® GT350! #Ford #Mustang #FordCAS http://t.co/xe0dpl4nQe

8/28/2015 5:46:36 PM

@NewCarPromos what car show do you like @NAIASDetroit @ChiAutoShow @LAAutoShow

8/28/2015 5:45:21 PM

RT @ChiAutoShow: Do you remember your first car? Share a pic of it w/ #MyFirstCar & you'll be entered to win VIP "Pit… https://t.co/kRfXkC2

8/28/2015 11:19:23 AM

Do you remember your first car? Share a pic of it w/ #MyFirstCar & you'll be entered to win VIP "Pit… https://t.co/kRfXkC2lth

8/27/2015 4:33:39 PM

RT @ChiAutoShow: . @Honda jokes about rivalries b/c there are a lot of great cars on the road. @mamaonline #HondaAtMAMA #gocubsgo http://t.

8/27/2015 4:26:20 PM

RT @ChiAutoShow: "The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 4:06:59 PM

RT @ChiAutoShow: "The CRV is the #1 SUV w/Millennials." - James Jenkins, @Honda Light Truck Manager @mamaonline

8/27/2015 1:14:57 PM

. @Honda jokes about rivalries b/c there are a lot of great cars on the road. @mamaonline #HondaAtMAMA #gocubsgo http://t.co/JHD516qVPk

8/27/2015 1:13:58 PM

RT @ChiAutoShow: "The CRV, HRV & Pilot are #1 in #Chicago, IL & Midwest." - James Jenkins, @Honda Light Truck Manager @mamaonline http://t.