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Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986



CHICAGO (February 17, 2016) – Together with Telemundo Chicago, the Chicago Auto Show is designating Friday, Feb. 19, as Hispanic Heritage Day in recognition of the rising market of Latino car buyers. Dating back to 2007, Telemundo has partnered with the Chicago Auto Show to present special events throughout Hispanic Heritage Day including autograph signings to music performances.

“We’re thrilled to partner again with Telemundo Chicago to present Hispanic Heritage Day at the Chicago Auto Show,” said Colin Wickstrom, 2016 Chicago Auto Show chairman. “Chicago Auto Show-goers will be able to experience a diverse lineup of vibrant events that celebrate the Hispanic community.”

This year, Friday’s schedule of events are planned to showcase the vibrancy of the Hispanic culture and entertain show-goers, including the following highlights:

  • Noon: DJ La Lokera will take the stage for an hour to entertain Chicago Auto Show attendees.
  • 1 p.m.: Payasitos – or clowns – will provide fun for children who visit the show.
  • 2 p.m.: A Zumba class will begin to get show-goers moving along to the music.
  • 3 p.m.: After the crowd dances along to Zumba, Brazilian dancers will take the stage.
  • 3 p.m.: Telemundo and the Chicago Auto Show will co-host a trivia Twitter chat. Participants can tweet with #CAS16 for the chance to win prizes throughout the hour chat.
  • 4 p.m.: DJ La Lokera will return to the stage to play music and get the crowd moving.
  • 4:30 p.m.: Chicago Auto Show fans can watch the Telemundo talent onstage as they host its live Chicago Auto Show broadcast.
  • 5:30 p.m.: Ballet Folkorico will take center stage for an hour.
  • 6:30 p.m.: The exciting, music-filled day will end with a crowd-favorite Mariachi band.

“We are honored to partner with the Chicago Automobile Trade association on the 108th edition of the Chicago Auto Show,” said Chris McDonnell, president and general manager at Telemundo Chicago. “We are proud to be the official Spanish language TV sponsor of ‘Telemundo Chicago’s Hispanic Day at the Auto Show’ for the past nine years, bringing the importance of the auto industry to the Hispanic consumer. Hispanic Day at the auto show celebrates the culture of Latin countries with music, entertainment and celebrities, while attracting a large Hispanic audience.”

Telemundo is providing coverage throughout the 2016 Chicago Auto Show, including a TV special that aired on Feb. 14. They will host a “Best of the Auto Show” TV special on Sunday, Feb. 21 – the final day of the nine-day show – at 4:30 p.m. and again at 10:30 p.m.

For more information on the 2016 Chicago Auto Show, please visit    


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit or

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit

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