Fisker Automotive Executive chairman, Co-founder and Chief Designer Henrik Fisker delivered the keynote speech during the Economic Club of Chicago's luncheon at the Chicago Auto Show Media Preview. Fisker emphasized the three keys to success: creativity, brand positioning and understanding the customer.
The power of creativity and the desire to connect emotionally with the consumer lead to Fisker's decision to add solar roofs, reclaimed wood, EVer Powertrain, 22-inch Alloy wheels and diamond dust paint to the Karma - a luxury plug-in hybrid sedan.
"I am delighted to have the chance to talk about the unique story of Fisker Automotive to such an influential group," said Fisker. "The dream I had of bringing an environmentally conscious luxury sedan from a concept to reality has been fulfilled by the Fisker Karma."
Fisker shared his long-term vision of establishing Fisker Automotive as the environmentally friendly luxury brand. "In the future, we can still have exciting, sexy, beautiful cars," said Fisker. "And I'm really excited about that."
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