Multimedia

Have we reached technology overload yet?

Posted by: Mark Bilek

Not by a long shot--at least in the automotive world. This past week, two automakers announced in-car entertainment systems that offer integration with Smart Phone apps. What is the world coming too? Isn't it bad enough when people thumb through their iPhone at a business lunch or check Emails on their Blackberry at the ball game? Now people will be able to do those same tasks while driving and never take their hands off the wheel.

Took me a while to figure this out, but it's a logical extension of current technology in an automotive application. It means automakers have figured out how to make the automobile an extension of your Smart Phone, opening the door for an unlimited number of enhancements to in-vehicle entertainment and utility.

The two automakers, MINI and Ford, will be offering similar voice-controlled systems in the very near future that utilize the capabilities of a Smart Phone to exponentially expand what you can do behind the wheel. The first integrations are with fairly simple apps (small programs that run on Smart Phones) that allow vehicle occupants to post comments to social applications like Facebook and Twitter or stream Web content to your vehicle's entertainment system.

What's interesting about this approach is that automakers have realized that the opportunities are endless and shouldn't be limited to what we traditionally think a vehicle entertainment system should do--play music or video or even provide directions. Using a Smart Phone as a conduit, the number of applications is limitless and the connection to the Internet is simple.

Imagine you're going out for the night. You get into your car and call up an app that helps you pick a Thai restaurant that is highly rated on Google. Then you download directions directly to the vehicle's navigation system. These directions not only provide the quickest route, but also help you avoid traffic delays. On the way, you make reservations for dinner and buy tickets to a movie over the Internet. As you get close to the restaurant, you are able to search for the least expensive parking in the area. Not once in this process have you had to take your hands off the wheel to push a button or click a mouse.

That's technology that's working for you . . . I think.

SOURCE: Ford's SYNC Applink, MINI's Connected

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

Tuesday, September, 16, 2014

National Child Passenger Safety Week is Underway

This week, communities across the nation will participate in National Child Passenger Safety Week by hosting local ...

More

10/21/2014 12:00:01 PM

Fill In The Blank: My favorite design for #CAS15 is _______ (Red, Blue, White). One fan will win two tickets to the show

10/21/2014 9:04:05 AM

It's time for some more tagline trivia: Which automakers tagline is "The Ultimate Driving Machine"? #TriviaTuesday

10/20/2014 12:01:07 PM

Yes, fall has just begun, but if you're a Chicagoan, you know that means winter is right around the corner. Plan ahead this year and prepare your vehicle for the winter season ahead. We've complied five steps to help you get your vehicle winter-ready. http://bit.ly/1CwkC3r

10/20/2014 10:00:00 AM

Don’t miss your chance to cast your vote for the 2015 Chicago Auto Show design! We’re awarding tickets to one fan a day who selects either red, blue or white

10/19/2014 2:00:01 PM

Want to win two tickets to the 2015 Chicago Auto Show? Vote for your favorite show design in the comments below: Red, Blue or White

10/19/2014 11:49:04 AM

Alshon Jeffery and a few other Chicago Bears players supported us and attended the Chicago Auto Show last year, and today we're supporting them. #BearDown

10/18/2014 11:20:01 AM

We’re in need of your help, #CAS fans! Which design do you prefer for the 2015 Chicago Auto Show? Blue, White or Red? We are awarding one random fan two tickets to the show

10/18/2014 10:42:04 AM

As of earlier this week, the 2015 Honda Civic Si Coupe is on sale nationwide. Remember when Honda brought one gamer's custom design to life at the 2014 Chicago Auto Show

10/17/2014 10:28:07 AM

The first generation Ford Mustang appeared at the 1965 Chicago Auto Show. #FlashbackFriday

10/17/2014 9:30:01 AM

We want your help on selecting the 2015 Chicago Auto Show design! One random winner will win two tickets to the show. Blue, White or Red? Let us know

More

10/21/2014 6:08:47 PM

@ChiAutoShow Great looking website refresh..especially the show history section.

10/21/2014 6:06:46 PM

@ChiAutoShow team Blue!

10/21/2014 5:59:32 PM

@ChiAutoShow The red one is the best!

10/21/2014 5:52:28 PM

@ChiAutoShow # CAS15 white

10/21/2014 11:18:54 AM

Just won free tickets to the @ChiAutoShow for the second year in a row!! #boss

10/21/2014 10:02:25 AM

@ChiAutoShow Has to be classic red!

10/21/2014 9:06:55 AM

@ChiAutoShow BMW

10/21/2014 9:03:01 AM

#TriviaTuesday "The Ultimate Driving Machine" is which #auto makers tagline? http://t.co/BBCL3Q7FMh

10/20/2014 4:01:31 PM

Auto Matters daily is out! http://t.co/wTN5p9GSdv Stories via @ChiAutoShow @nytimeswheels @SpeedSportLife

10/20/2014 2:17:57 PM

@jpomeroy86 We're now following you, please try again!