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Finalists Named in Drive Safe Chicago PSA Contest, PSA to Debut at Chicago Auto Show

MEDIA INFORMATION

Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com


FOR IMMEDIATE RELEASE

 

Finalists Named in Drive Safe Chicago PSA Contest, PSA to Debut at Chicago Auto Show
Online Voting Opens soon for Public to Pick Winner of $2,000 Prize from The National Road Safety Foundation

Chicago (Jan. 19, 2017) - Entries from three area teens in the third annual Drive Safe Chicago PSA Contest have been selected as finalists, and the public now has the chance to vote online to select the winner. The PSA with the highest number of votes will receive a $2,000 prize from The National Road Safety Foundation, a non-profit group that promotes safe driving. The contest, held in conjunction with the Chicago Auto Show, invited teens to spread the word about the dangers of distracted driving with a public service message.

The finalists, Payton Ball, 18, Mackenzie Taulbee, 17, and Hannah Christy, 17, are all students at Porter County Career Center in Valparaiso, Indiana. Their teacher, Bob Phelps, brought the contest to the attention of his classes, and more than three dozen of his students entered. In all, nearly 70 entries came in from throughout the Chicago area.

The finalists will be working with the Emmy Award-winning producer of the nationally syndicated TV show Teen Kids News, that is bringing a crew to the school to work with the students to make their scripts into finished 30-second TV spots that will debut at the Chicago Auto Show Media Preview on Friday, Feb. 10. The winning spot will also air later this year on more than 220 TV stations nationwide.

"We are happy that so many young people have used their creativity to help educate their peers about the risks of distracted driving," said Michelle Anderson, director of operations at The National Road Safety Foundation. "Choosing the three finalists was a real challenge, but now we invite the public to help select the winner."

After viewing the finalists' spots on the Chicago Auto Show Facebook page, people can cast a vote online for their favorite public service announcement. Online voting will remain open through the end of the day on Feb. 9 and the winner will be announced Friday, Feb. 10 at the Chicago Auto Show. The winning spot will be shown on the show's social media video wall throughout the public show, which is open Feb. 11-20.

"Distracted driving is a serious risk that needs to be addressed at all levels," said Mike McGrath, Chicago Auto Show chairman. "While today's cars are safer than ever, with many innovations that help avoid crashes and protect occupants in the event of one, driver inattention continues to be a major factor in crashes. We think all the Drive Safe Chicago finalists have done an excellent job communicating the message that distracted driving is dangerous driving."

The National Highway Traffic Safety Administration estimates more than 3,300 people are killed every year due to distracted driving, and tens of thousands more are injured. The most talked-about causes of distraction are texting and cell phone use, but drivers, specially teens, can also can be distracted by too many passengers in the car, use of other mobile devices like GPS, as well as adjusting sound system controls, talking with passengers or even eating.

The winner of Drive Safe Chicago last year was Abigail Evans, then a senior at Washington Township High School in Indiana. Rachel Diaz, who was a student at Porter County Career Center in Valparaiso, Indiana, won the first Drive Safe Chicago contest in 2015. 

Information about distracted driving and the Drive Safe Chicago Contest can be seen at www.nrsf.org/teenlane/content/drive-safe-chicago.     

For more information on the 2017 Chicago Auto Show, please visit www.chicagoautoshow.com.  

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2017 public show will be Feb. 11-20. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.

The National Road Safety Foundation, Inc. (NRSF) is a 501 (c)(3) non-profit charitable organization that for more than 50 years has been dedicated to reducing crashes, deaths and injuries on our nation's highways by promoting safe driving habits through greater public awareness.

NRSF produces documentaries, educational programs and public service campaigns for broadcast and for use in safety, educational and enforcement programs by police, teachers, traffic safety agencies, healthcare professionals, youth advocacy groups and other grass-roots related agencies, as well as federal, state and local government agencies. NRSF programs, which are free, deal with distracted driving, speed and aggression, impaired driving, drowsy driving, driver proficiency and pedestrian safety. The Foundation also works with youth advocacy groups and sponsors contests to engage teens in promoting safe driving to their peers and in their communities.  For more information or to download free programs, visit www.nrsf.org or www.teenlane.org.

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