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Female Shoppers Courted on Women's Day at the Chicago Auto Show: Tuesday, Feb. 11

While there are many activities that appeal to women throughout the run of the 10-day Chicago Auto Show, organizers annually host a specially-themed Women's Day to further reach the female demographic. Held this year on Tuesday, Feb. 11, manufacturers host special women-oriented programs that allow brand representatives to further connect with and “shake hands” with female customers.

The Chicago Auto Show and its Women's Day sponsor, the Chicago Tribune, are hosting a full schedule of events including an awards ceremony coordinated by ChicagonistaLIVE! to acknowledge and honor influential women in and around Chicagoland. The program, Women Driving Excellence, is aimed at celebrating women who start, accelerate, fuel and steer others to excel. The complete schedule of events is listed below:

  • 10:30 a.m. Chinese New Year Performance – Ribbon & Lion Dance by St. Therese Chinese Catholic School
  • 11:30 a.m. Trailblazing Women presented by ChicagonistaLIVE!
  • 12:30 p.m. Stretching Your Reach by America’s fitness celebrity Andrea Metcalf
  • 1:00 p.m. Broadway in Chicago – Phantom of the Opera Performance
  • 1:30 p.m. Wendy Donahue – Nissan Quest walk around
  • 2:00 p.m. ChicagonistaLIVE! Talk Show with Nancy Loo, MJ Tam, Beth Rosen, Duong Sheahan and David Grotto
  • 3:00 p.m. Miss Lori’s Cabaret Musical Performance
  • 3:45 p.m. Magic by Luis Carrelon
  • 4:30 p.m. Story Time with Nili Yelin

“What used to be viewed as overwhelmingly male-dominated, the automotive industry continues to become heavily influenced by women,” said 2014 Chicago Auto Show Chairman Kurt Schiele. “Today, women influence 85 percent of all car purchases, worth more than $80 billion per year.”

At just $6 per ticket – half off the full-ticket price – women receive a special Women's Day discount. For more details on the 2014 Chicago Auto Show and for a full listing of Women's Day events and activities, please visit www.chicagoautoshow.com.

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