News & Events

Connected Technology Takes Center Stage at 2014 Chicago Auto Show

Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986


CHICAGO (February 12, 2014) – Together with Telemundo Chicago, the Chicago Auto Show is designating Friday, February 14 as Hispanic Day, in recognition of the rising market of Latino car buyers. 

Dating back to 2007, the Chicago Auto Show has partnered with Telemundo to present Hispanic Day. This year, a vast schedule of events are planned to showcase the vibrancy of the Hispanic culture. A complete schedule of this year’s events is listed below:

  • Noon - 1:00 p.m.: DJ LaLokera – registering viewers for the Maquina de Premios
  • 1 p.m. – 2:30 p.m.: Maquina de Premios – hosting a giveaway with prizes
  • 2 p.m. – 3 p.m.: Andrea and Danny from Combate Americas – autographs and picture taking
  • 2:30 p.m. – 3 p.m.: Chicago Salsa Congress
  • 3 p.m. – 5 p.m.: Telemundo host Penelope Menchaca – autographs and picture taking & boxer Fernando “El Feroz” Vargos – meet and greet
  • 5 p.m. – 5:30 p.m.: Telemundo Chicago LIVE Newscast broadcast
  • 6 p.m. – 8 p.m.: Telemundo Chicago talent, Alfonso Gutierrez and Karla Leal – autograph signing & retired Mexican soccer player Jared Borgetti – autograph signing 

For more details on the 2014 Chicago Auto Show, please visit


About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit or Media can register for the Chicago Auto Show Media Preview at

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit

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