News & Events

Chicago Auto Show Rebrands Social Media Preview as #SMP13

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, rebrands the second day of its two-day Media Preview a more Twitter-friendly #SMP13. Now in its third year, the show's Social Media Preview will be more accessible to a broader audience and boasts a robust schedule of events that cater to social-media savvy influencers.

For the past two years, manufacturers, exhibitors and media outlets have taken advantage of the second day of the media preview to host press and marketing events geared directly toward the buying public - particularly those active in the social media space. Last year Toyota announced its 100 Cars for Good program and Nissan unleashed the refreshed 2013 370Z. That tradition will continue as exhibitors are again welcome - and encouraged - to invite up to 300 of their followers, influencers and advocates to attend their program or event at #SMP13. 

This year, show organizers have added structured events to the day including the Word of Mouth Marketing Association (WOMMA) Driving Engagement Awards, Technori Pitch and automotive roundtables hosted by Autoweek, Cars.com and Edmunds.

In the past, attendees of the Social Media Preview have included traditional print, broadcast and online media as well as individuals invited by exhibitors. This year, the Chicago Auto Show is working with Groupon to identify influential social media advocates. Though the #SPM13  is not open to the public, Groupon will offer an exclusive ticket to this select group of digital-savvy influencers in the Chicago area.

"Chicago Auto Show exhibitors see great value in our Social Media Preview," said Michael Ettleson, Chicago Auto Show chairman. "We have evolved the event to meet our exhibitors' needs to connect with their digital followers and we've added structure to better define the day. This year, with all of our enhancements we expect the refreshed #SMP13 to double in attendance."

Driving Engagement Awards Presented by WOMMA
The morning will open with the WOMMA Driving Engagement Awards presentation, where the Chicago Auto Show and WOMMA will collectively highlight one automotive manufacturer that conducted the most innovative social media campaign in 2012. The second award will be presented to one individual who best leverages social media throughout the day. To enter a social media campaign for the WOMMA "Driving Engagement Awards," visit chicagoautoshow.com/womma.aspx.

Technori Pitch Event
Technori Pitch comes to the Social Media Preview, where four local Chicago startup companies will pitch their latest innovation in front of the #SMP13 audience. The event will open with a keynote from Howard Tullman, founder of Tribeca Flashpoint Academy, a premier digital arts college and venture with Robert DeNiro's Tribeca Enterprises. The four startup companies scheduled to present include: parking convenience pioneers, SpotHero and FasPark; auto repair estimate app Body Shop Bids; and budgeting tool Motozuma.com. Following each presentation, the startups will be on the hot seat for a three-minute Q-and-A formatted session where the audience may submit questions directly from their mobile devices. For more information about Technori Pitch at the Chicago Auto Show, visit chicagoautoshow.com/technori.aspx.

Automotive-related Roundtables
#SMP13 will play host to three automotive roundtable discussions, each presented by a well-respected automotive media outlet. These discussions will focus on current automotive trends or issues and feature some of the industry's top executives and experts.

Autoweek's associate publisher and editorial director, Dutch Mandel, will host "Everything Is The Message - Media Are How We Get There." The panel will include David Armano, managing director, Edelman Digital, Chicago; Scott Monty, global head of social media, Ford Motor Company, Dearborn; and Simon Sproule, CVP, Nissan Marketing Communications, Tokyo.

Bill Visnic, senior editor from Edmunds, will host the second discussion entitled "The Driverless Car: How Do We Get There From Here." Confirmed guests include head of Advanced Driver Assistance Systems Business Unit, NAFTA for Continental Automotive, Christian Schumacher and Nady Boules, the director of GM R&D's Electrical and Controls Integration Research Lab.

Cars.com managing editor Dave Thomas will host "Social Meets Mobile: How the Smartphone Revolution is impacting automotive publishing." This panel will discuss how mobile is changing the car-buying process. Car shoppers and enthusiasts alike are using smartphones and other mobile devices as a routine part of the research and buying process for new cars.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Wednesday, September, 21, 2016

Tidy Car, Clear Mind

With as much time as we spend in them, our cars become an extension of our households often carrying snacks, extra ...

Tuesday, September, 13, 2016

Chevy Bolts Onto the Scene

Those waiting in line for a Tesla Model 3 might want to consider asking for their deposit back as the Bolt EV is ...

Tuesday, September, 13, 2016

Come Drive the All-New Mazda CX-9!

Hot on the heels of last weekend's MX-5 drive, Mazda is offering a consumer driving experience of its all-new ...

Friday, September, 09, 2016

Nissan TITAN Driving Experience This Weekend

The 2017 Nissan TITAN is rolling into dealerships this fall, and Nissan is giving Chicagoans an exclusive ...

Wednesday, September, 07, 2016

Drive the MX-5 Roadster This Weekend!

Mazda wants to put YOU behind the wheel of the MX-5 roadster. This week, the MX-5 Experience Tour will be making a ...

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...

Monday, August, 15, 2016

Nissan Reveals Pricing for 2017 Armada

Today, Nissan announced pricing for its all-new 2017 Armada – a full-size SUV that made its global debut at ...

Monday, August, 01, 2016

Mercedes-Benz Expands WORKER Line to Metris

On the heels of the Sprinter WORKER reveal at the 2016 Chicago Auto Show, Mercedes-Benz has announced an expansion ...

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

More

8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

More

9/23/2016 9:39:32 PM

@ChiAutoShow My LED Digital truck is based in Chicago and available for trade show promotions. 312-924-7979 https://t.co/KxXij0VExL

9/23/2016 7:12:29 PM

RT @ChiAutoShow: Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSz

9/22/2016 10:37:00 AM

Keep your car tidy with these great organization hacks! https://t.co/E870z2xQlu

9/21/2016 8:07:25 PM

@ChiAutoShow GMC yukon

9/21/2016 12:40:16 PM

RT @ChiAutoShow: We're on board with this #ItCanWait campaign. https://t.co/8wVghDi0lL

9/21/2016 12:36:47 PM

@ChiAutoShow GMC Acadia

9/21/2016 12:33:08 PM

@ChiAutoShow Envoy

9/21/2016 11:47:30 AM

Our winner for this week's #TriviaTuesday is @GStratonDHS! It was indeed the 2017 GMC Acadia Denali! DM us for more info on your free swag!

9/20/2016 9:25:48 PM

@ChiAutoShow GMC Acadia

9/20/2016 9:25:13 PM

@ChiAutoShow Ford Focus