To fuel conversation surrounding the hottest vehicles, the latest automotive trends, interactive exhibits, special events and celebrity appearances, the Chicago Auto Show will engage its fans to participate in the first #FuelCAS Social Media Scavenger Hunt, presented by Cars.com.
Each day, showgoers will have the chance to participate in a series of challenges throughout the show floor. For example, one challenge might be to take a Vine video of an indoor test track experience; another might be to take an Instagram photo of the latest concept vehicle. Fans will automatically be entered to win prizes provided by sponsors and manufacturers. Challenges may be completed across the following platforms: Facebook, Twitter, Vine, Instagram and Instagram Video, making it easy for anyone to participate no matter their social media channel preference.
What’s expected to become a viral campaign also provides automakers the opportunity to reap promotional benefits, with activations during both the Media Preview and the public show. During the Social Media Preview, each manufacturer will be encouraged to submit one challenge for media and social media influencers to complete. The challenge will tie into manufacturers’ themed Social Media Preview event. When combining a coordinated social media campaign with a room full of influencers, the viral opportunities are endless.
During the public portion of the show, challenge winners will be directed to redeem their prizes in that manufacturer’s or sponsor’s display, driving a higher volume of traffic to those areas. Daily winners must be present to claim their prize. To further sweeten the deal, one random #FuelCAS winner will be selected to win a grand prize, provided by Cars.com, at the close of the show.
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