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Chevrolet Unveils Special Edition Redline Package for Nine Cars, Trucks and Crossover Utility Vehicles at 2017 Chicago Auto Show

MEDIA INFORMATION

Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com


FOR IMMEDIATE RELEASE

 

CHEVROLET UNVEILS SPECIAL EDITION REDLINE PACKAGE FOR NINE CARS, TRUCKS AND CROSSOVER UTILITY VEHICLES AT 2017 CHICAGO AUTO SHOW

CHICAGO (Feb. 9, 2017) - Chevrolet unveiled its special-edition Redline series of cars, trucks and crossover utility vehicles at the 2017 Chicago Auto Show. Redline is expected to be the broadest special-edition series the brand has ever offered and will be available on nine vehicles across Chevrolet's lineup.

The Redline package features black alloy wheels with red accents, a black grille and sleek black nameplate with red trim. The package will be available on the Cruze LT, Malibu LT, Camaro LT and SS, Trax LT, Equinox LT, Traverse Premier, the Colorado LT and two variants of the Chevrolet Silverado.

The Redline concept was first introduced at the 2015 Specialty Equipment Market Association (SEMA) show in Las Vegas. The company said Redline is another example of Chevrolet brining SEMA concepts to dealership showrooms.

Increasingly, automotive brands are turning toward limited edition and special trims to attract new customers to nameplates they might not otherwise consider. It's a smart way to allow consumers to build and customize a vehicle that fits their needs, both functionally and stylistically, says Chevrolet spokesperson Monte Doran.

"Everyone wants a standout vehicle, one that's personalized and customized for them," said Doran. "It's great when we can deliver that right off the dealership lot."

The Silverado Redline is available now in dealerships, but availability on all nine Chevrolet vehicles is expected by the end of the year. Pricing will vary based on the vehicle.

To watch complete coverage of the 2017 Chicago Auto Show Media Preview press conferences, please visit www.Facebook.com/ChicagoAutoShow. For more information about the 2017 Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2017 public show will be Feb. 11-20. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.

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