Multimedia

Chicago Auto Show Blog

Toyota Introduces 2015 Sienna with its First-ever Online Reveal

Posted by: Jennifer Morand

The Reveal

To showcase the updated Sienna – or the Toyota-dubbed “Swagger Wagon” – Toyota partnered with three different sets of creative, social media savvy parents (Eh Bee Family, Action Movie Kid and Convos with my 2-year Old) and invited them to introduce the Sienna’s new features and functionality.

The “Eh Bee” family created six-second Vine videos using funny moments about falling in love with “Sienna” and an over-eagerness to take it on a road trip. The Eh Bee family gained social media fame through lighthearted humor and poking fun at parenthood through stories that are relatable to all parents.

The viral YouTube sensation “Action Movie Kid” used special effects to take the Sienna into space and underwater. Dreamworks after-effects artist Daniel “Hashi” Hashimoto uses YouTube to post every-day home videos of his son, but adds special effects that virtually give his son superhuman powers (such as jumping in a puddle and disappearing).

“Convos with My 2-Year-Old” – a YouTube series with a dad who reenacts conversations with his two year-old but replaces her with a grown man – used this amusing format to create “Conversations with My Sienna.”

“Swagger Wagon” Features

The 2015 Sienna boasts a refreshed interior, improved suspension and family-focused, smart technology. With the entire family in mind, the Driver Easy Speak feature allows parents to use the vehicle's built-in microphone to talk to passengers in the back so they don’t have to shout. Great for long road trips, parents and kids alike will benefit from the split screen rear-seat entertainment system. Soft touch materials throughout and an optional black leather interior help families embrace the minivan lifestyle.

Additional new features include:

  • An optional 4.2-inch, color multi-information display can put turn-by-turn directions in the redesigned driver’s instrument panel.
  • Available LED daytime running lights and headlights and a redesigned front grill.
  • Capacitive switches on the available and customizable 7-inch touchscreen allowing users to swipe items on and off.
  • An optional pull-down, conversation mirror lets the driver check on passengers without turning around.
  • Available black leather interior with white contrast stitching.

More safety features also come standard in the Sienna. The vehicle has eight airbags, the most in its class, a standard panoramic backup camera – that now comes with virtual guide – and four LATCH locations for car seat installation ease.

The Sienna will also make its Midwest debut at Chicago’s biggest music fest, Lollapalooza – held Aug. 1-3 – and will be the focal point of the Sienna Swagger Station in the Kidzapalooza area of the Lollapalooza grounds.

Sienna sighting? Tweet us a picture @ChiAutoShow with hashtags #SwaggerWagon and #CAS15 you'll have the chance at winning 2015 Chicago Auto Show tickets!

FINAL-2015-Toyota-Sienna-SideFINAL-2015-Toyota-Sienna-RearFINAL-2015-Toyota-Sienna-Interior

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Wednesday, September, 21, 2016

Tidy Car, Clear Mind

With as much time as we spend in them, our cars become an extension of our households often carrying snacks, extra ...

Tuesday, September, 13, 2016

Chevy Bolts Onto the Scene

Those waiting in line for a Tesla Model 3 might want to consider asking for their deposit back as the Bolt EV is ...

Tuesday, September, 13, 2016

Come Drive the All-New Mazda CX-9!

Hot on the heels of last weekend's MX-5 drive, Mazda is offering a consumer driving experience of its all-new ...

Friday, September, 09, 2016

Nissan TITAN Driving Experience This Weekend

The 2017 Nissan TITAN is rolling into dealerships this fall, and Nissan is giving Chicagoans an exclusive ...

Wednesday, September, 07, 2016

Drive the MX-5 Roadster This Weekend!

Mazda wants to put YOU behind the wheel of the MX-5 roadster. This week, the MX-5 Experience Tour will be making a ...

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...

Monday, August, 15, 2016

Nissan Reveals Pricing for 2017 Armada

Today, Nissan announced pricing for its all-new 2017 Armada – a full-size SUV that made its global debut at ...

Monday, August, 01, 2016

Mercedes-Benz Expands WORKER Line to Metris

On the heels of the Sprinter WORKER reveal at the 2016 Chicago Auto Show, Mercedes-Benz has announced an expansion ...

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

More

8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

More

9/28/2016 9:46:47 AM

Win @Cubs Manager Joe Maddon's signature vehicle & benefit local charities! https://t.co/rlA47S7Ydq @FieldsAuto

9/27/2016 7:13:43 PM

RT @FordAutoShows: |REPLAY| We're live at the @ChiAutoShow w/ @Ford_Brad & the... #katch #Periscope https://t.co/PUiRFewrJC https://t.co/xS

9/27/2016 6:15:14 PM

RT @ChiAutoShow: Look who's hanging out in the #StateFarm?Garage today! It's @TheBigHurt_35 Thomas, Chicago White Sox Hall of Famer! http:/

9/27/2016 5:40:16 PM

RT @ChiAutoShow: From 1966 to 2016, the globe has remained an icon of our show. #TransformationTuesday https://t.co/I96L6hgHK4

9/27/2016 5:40:05 PM

RT @ChiAutoShow: From 1966 to 2016, the globe has remained an icon of our show. #TransformationTuesday https://t.co/I96L6hgHK4

9/27/2016 5:21:40 PM

RT @ChiAutoShow: Who doesn’t love a good BBQ? On 7/16, attend a @USO_of_Illinois #BBQ4Troops event at a dealer near you! https://t.co/E0eSz

9/27/2016 4:02:54 PM

The latest Auto Matters daily! https://t.co/HldtuvHrjZ Thanks to @MikeWayland @BrentSnavely @ChiAutoShow

9/27/2016 2:49:23 PM

@ChiAutoShow excited for the next show #cas17 - one of the year highlights.

9/27/2016 2:47:30 PM

RT @ChiAutoShow: From 1966 to 2016, the globe has remained an icon of our show. #TransformationTuesday https://t.co/I96L6hgHK4

9/27/2016 2:34:38 PM

RT @FordAutoShows: |REPLAY| We're live at the @ChiAutoShow w/ @Ford_Brad & the... #katch #Periscope https://t.co/PUiRFewrJC https://t.co/xS