Multimedia

Chicago Auto Show Blog

Toyota Introduces 2015 Sienna with its First-ever Online Reveal

Posted by: Jennifer Morand

The Reveal

To showcase the updated Sienna – or the Toyota-dubbed “Swagger Wagon” – Toyota partnered with three different sets of creative, social media savvy parents (Eh Bee Family, Action Movie Kid and Convos with my 2-year Old) and invited them to introduce the Sienna’s new features and functionality.

The “Eh Bee” family created six-second Vine videos using funny moments about falling in love with “Sienna” and an over-eagerness to take it on a road trip. The Eh Bee family gained social media fame through lighthearted humor and poking fun at parenthood through stories that are relatable to all parents.

The viral YouTube sensation “Action Movie Kid” used special effects to take the Sienna into space and underwater. Dreamworks after-effects artist Daniel “Hashi” Hashimoto uses YouTube to post every-day home videos of his son, but adds special effects that virtually give his son superhuman powers (such as jumping in a puddle and disappearing).

“Convos with My 2-Year-Old” – a YouTube series with a dad who reenacts conversations with his two year-old but replaces her with a grown man – used this amusing format to create “Conversations with My Sienna.”

“Swagger Wagon” Features

The 2015 Sienna boasts a refreshed interior, improved suspension and family-focused, smart technology. With the entire family in mind, the Driver Easy Speak feature allows parents to use the vehicle's built-in microphone to talk to passengers in the back so they don’t have to shout. Great for long road trips, parents and kids alike will benefit from the split screen rear-seat entertainment system. Soft touch materials throughout and an optional black leather interior help families embrace the minivan lifestyle.

Additional new features include:

  • An optional 4.2-inch, color multi-information display can put turn-by-turn directions in the redesigned driver’s instrument panel.
  • Available LED daytime running lights and headlights and a redesigned front grill.
  • Capacitive switches on the available and customizable 7-inch touchscreen allowing users to swipe items on and off.
  • An optional pull-down, conversation mirror lets the driver check on passengers without turning around.
  • Available black leather interior with white contrast stitching.

More safety features also come standard in the Sienna. The vehicle has eight airbags, the most in its class, a standard panoramic backup camera – that now comes with virtual guide – and four LATCH locations for car seat installation ease.

The Sienna will also make its Midwest debut at Chicago’s biggest music fest, Lollapalooza – held Aug. 1-3 – and will be the focal point of the Sienna Swagger Station in the Kidzapalooza area of the Lollapalooza grounds.

Sienna sighting? Tweet us a picture @ChiAutoShow with hashtags #SwaggerWagon and #CAS15 you'll have the chance at winning 2015 Chicago Auto Show tickets!

FINAL-2015-Toyota-Sienna-SideFINAL-2015-Toyota-Sienna-RearFINAL-2015-Toyota-Sienna-Interior

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

More

7/25/2016 11:28:03 AM

We hope you 'Find New Roads' this week. #MondayMotivation

7/25/2016 10:18:01 AM

This is the last week to participate in our change drive by donating your spare change to help our troops! Please visit www.DriveChicago.com to find a dealer near you! #BBQ4Troops

7/23/2016 9:32:02 AM

Time is running out! Make sure to enter the Ultimate Backyard BBQ for the Troops contest! http://bit.ly/298YfOf

7/21/2016 9:44:03 AM

Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______

7/19/2016 9:54:02 AM

Can you guess the name of this red sports car from the '88 Chicago Auto Show? #TakeMeBackTuesday

7/17/2016 4:47:25 PM

This year, local dealerships made the USO of Illinois #BBQ4Troops events bigger and better than ever - via ABC 7 Chicago & Ravi Baichwal ABC7

7/17/2016 2:03:59 PM

Some more highlights from Arlington Heights Ford. What a great day. Thanks to all who came out to support the USO of Illinois & local troops. #BBQ4Troops

7/16/2016 1:44:26 PM

The grill's going at Webb Chevy! #BBQ4Troops

7/16/2016 1:09:24 PM

#America #Corvette #BBQ4Troops

7/16/2016 12:34:58 PM

Enough said. ???? #BBQ4Troops

More

7/25/2016 11:28:02 AM

We hope you 'Find New Roads' this week. #MondayMotivation https://t.co/UeAN7AiSkg

7/25/2016 10:33:01 AM

This is the last week to enter the @USO_of_Illinois Ultimate Backyard #BBQ4Troops contest! https://t.co/NAYTlY2ue8

7/23/2016 11:15:22 AM

@ChiAutoShow drive to Chicago:-)

7/22/2016 10:11:21 AM

RT @FordAutoShows: |REPLAY| We're live at the @ChiAutoShow w/ @Ford_Brad & the... #katch #Periscope https://t.co/PUiRFewrJC https://t.co/xS

7/22/2016 9:09:14 AM

RT @ChiAutoShow: Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______. https:/

7/22/2016 3:13:40 AM

RT @ChiAutoShow: Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______. https:/

7/22/2016 1:29:39 AM

@ChiAutoShow Drive it to the grocery store and get all the chicks.

7/21/2016 1:08:09 PM

RT @ChiAutoShow: Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______. https:/

7/21/2016 10:30:08 AM

@ChiAutoShow We would call it the #HondaNSX! https://t.co/cw4xPIvg5V