Toyota Introduces 2015 Sienna with its First-ever Online Reveal

Posted by: Jennifer Morand

The Reveal

To showcase the updated Sienna – or the Toyota-dubbed “Swagger Wagon” – Toyota partnered with three different sets of creative, social media savvy parents (Eh Bee Family, Action Movie Kid and Convos with my 2-year Old) and invited them to introduce the Sienna’s new features and functionality.

The “Eh Bee” family created six-second Vine videos using funny moments about falling in love with “Sienna” and an over-eagerness to take it on a road trip. The Eh Bee family gained social media fame through lighthearted humor and poking fun at parenthood through stories that are relatable to all parents.

The viral YouTube sensation “Action Movie Kid” used special effects to take the Sienna into space and underwater. Dreamworks after-effects artist Daniel “Hashi” Hashimoto uses YouTube to post every-day home videos of his son, but adds special effects that virtually give his son superhuman powers (such as jumping in a puddle and disappearing).

“Convos with My 2-Year-Old” – a YouTube series with a dad who reenacts conversations with his two year-old but replaces her with a grown man – used this amusing format to create “Conversations with My Sienna.”

“Swagger Wagon” Features

The 2015 Sienna boasts a refreshed interior, improved suspension and family-focused, smart technology. With the entire family in mind, the Driver Easy Speak feature allows parents to use the vehicle's built-in microphone to talk to passengers in the back so they don’t have to shout. Great for long road trips, parents and kids alike will benefit from the split screen rear-seat entertainment system. Soft touch materials throughout and an optional black leather interior help families embrace the minivan lifestyle.

Additional new features include:

  • An optional 4.2-inch, color multi-information display can put turn-by-turn directions in the redesigned driver’s instrument panel.
  • Available LED daytime running lights and headlights and a redesigned front grill.
  • Capacitive switches on the available and customizable 7-inch touchscreen allowing users to swipe items on and off.
  • An optional pull-down, conversation mirror lets the driver check on passengers without turning around.
  • Available black leather interior with white contrast stitching.

More safety features also come standard in the Sienna. The vehicle has eight airbags, the most in its class, a standard panoramic backup camera – that now comes with virtual guide – and four LATCH locations for car seat installation ease.

The Sienna will also make its Midwest debut at Chicago’s biggest music fest, Lollapalooza – held Aug. 1-3 – and will be the focal point of the Sienna Swagger Station in the Kidzapalooza area of the Lollapalooza grounds.

Sienna sighting? Tweet us a picture @ChiAutoShow with hashtags #SwaggerWagon and #CAS15 you'll have the chance at winning 2015 Chicago Auto Show tickets!


« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15



Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...

Friday, September, 25, 2015

Jaguar expands lineup by getting smaller

Jaguar plans to pounce with the new XE -- an entry-level sedan aimed straight at the heart of the luxury market. ...

Thursday, September, 24, 2015 pulls into the “pits.”

Last weekend six fans snagged VIP access to the NASCAR Xfiniti race at Chicagoland Speedway ...

Friday, September, 18, 2015

A Day at the Track: Ford Shelby GT350/GT350R

I felt very fortunate to be invited by Ford Performance to experience the Shelby GT350 and GT350R – the most ...

Thursday, September, 17, 2015

Scion Hopes Weird is Right

Scion's "Weird, Right?" commercials, featuring the new iM and iA, are behind the brand's most ...

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015


The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...


10/12/2015 2:20:25 PM

Midwest Automotive Media Association members go off the beaten track last week at the annual Fall Rally, thanks to Jeep! #MAMA15FR

10/9/2015 8:27:01 AM

Scion gets back to its roots with the introduction of the 2016 iA and the iM. Visit to test drive them

10/8/2015 5:03:57 PM

Today we’re proud of our city. Throwin’ it back to some great wins in history. #Chicago #Cubs #Blackhawks

10/8/2015 9:55:04 AM

This Thursday we’re throwing it back to Subaru and their dog family campaign. Thumbs up if you like this commercial as much as we do! #tbt #doglover #Subaru

10/7/2015 2:47:54 PM

?????? ? Sexy Girls Free Watch ??

10/7/2015 12:38:42 PM

From racing on the track, off-roading through woods and taking a quick spin on the streets, we're lucky to experience the latest 2016 vehicles from automakers today at the MAMA Fall Rally. Stay tuned for a recap over the next few days! #MAMA15FR

10/7/2015 9:47:19 AM

It's a beautiful day for the Midwest Automotive Media Association 2015 Fall Rally! #MAMA15FR

10/6/2015 10:37:02 AM

#TriviaTuesday: What car was the first to place the horn button in the center of the steering wheel? #trivia

10/5/2015 8:27:02 AM

Movie Scene Monday: What is the make, model and year of the hot rod featured in this scene of the 1978 film “Grease?”

10/3/2015 9:52:30 PM

?????? ? Sexy Girls Free Watch ??


10/12/2015 6:34:58 PM

RT @Ford_Brad: #LiquidSilver or #LiquidBlue what's your favorite color on the new #FordGT? @ChiAutoShow #FordCAS #FordPerformance http://t.

10/12/2015 2:38:47 PM


10/12/2015 11:54:22 AM

RT @FordMustang: Guess who's going to be at the @ChiAutoShow? The all-new Shelby® GT350! #Ford #Mustang #FordCAS

10/10/2015 11:02:36 PM

@ChiAutoShow hahah you have to watch this

10/10/2015 9:07:22 PM

Social Car Dealers Daily is out! Stories via @ChiAutoShow @TrueCar @MaseratiNews

10/10/2015 3:37:01 PM

MAMA members go off the beaten track this week at the Fall Rally. Read more at #MAMA15FR

10/9/2015 5:07:03 PM

@ChiAutoShow How r u? If u have a moment could you check out my latest ideas YouTube video thx

10/9/2015 2:37:36 PM

Plan a Family Day-cation at the Chicago Auto Show #CAS15

10/9/2015 1:51:45 PM

RT @ChiAutoShow: Today we’re proud of our city. Throwin’ it back to some great wins in history. #Chicago #Cubs #Blackhawks

10/9/2015 5:40:25 AM

RT @ChiAutoShow: Today we’re proud of our city. Throwin’ it back to some great wins in history. #Chicago #Cubs #Blackhawks