Chicago Auto Show Blog

Kia Has Soul with Dance Booth

Posted by: Markist Booker

Kia’s interactive dance booth at the 2015 Chicago Auto Show shows the South Korean automaker’s got a little Soul – and we’re not just talking about a compact crossover!

Kia’s interactive dance booth at this year’s Chicago Auto Show uses a green screen which allows participants to view themselves dancing alongside the company’s mascot, the ‘Hamstar’ hamster.

Kia’s representatives said the dance booth was offered to introduce the 2015 Soul EV, which is one of the company’s first electric motor powered vehicles. The Soul EV can be charged by by regular household outlets within 24-hoursand offers a range of 80-100 miles on each charge.

The dance booth is a playful and lighthearted activity that highlights Kia’s latest edition to the company’s product line. Participants are offered the video and additional information about the Soul EV through email once they’ve starred alongside the ‘Hamstar.’

Kia-Dance-Booth-1Kia-Dance-Booth-2

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