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Chicago Auto Show Blog

Amazing in Motion

Posted by: Samantha Zurawski

Are you tired of posting the same old pictures of you and your friends at the auto show? Are you looking for a more unique experience? Well look no further than Lexus’ Amazing in Motion Light Chamber .

This hidden gem allows guests to take unique flashy photos of themselves using various light props. Lexus provides glow sticks and other LED lights for the guests to utilize during their photo shoot. The lights are used to simulate the experience of driving at night and the lights blurring by as you drive past them. This experience is where the name “Amazing in Motion” comes from.

After the photo-op guests can view their photo, email it to themselves, and most importantly share it on social media! The photos are captioned using the hashtag #LexusChi and then can be shared on Facebook, Twitter, Instagram, and Pinterest. But it doesn’t stop there.

The full Lexus display features a 12ft LED screen used to showcase the Lexus brand. In rotation the screen plays a five minute informational commercial about Lexus but then it showcases all the photographs taken by guests over the past five minutes. At the end of the day guests can see their faces in lights both in person and on social media later.

My co-workers and I just couldn’t resist, we had to try it out for ourselves. Reference our photo below and try to contain your giggles. So head on over to the Amazing in Motion Light Chamber to start making memories of your own. Don’t forget to caption your photos using the hashtag #LexusChi and of course, #FuelCAS

 

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