Interactive Displays

Below is a listing of interactive displays at the 2014 Chicago Auto Show. Details on what's going on at the 2015 Chicago Auto Show will be posted in January.

If you think that the only thing to do at the Chicago Auto Show is look at cars, then you haven't been down to the show for quite some time. Strewn among the sleek and shiny cars are a multitude of tactile, visual, and physically interactive displays.

This year we have THREE indoor test tracks. There is the Jeep Test Track where you can climb into a Jeep Wrangler and have a professional driver take you through their exhilarating obstacle course. Chrysler has a multi-brand track that features an acceleration lane, slalom and brake zone. Toyota has a truck proving ground complete with a 15-foot hill, water crossing and a see-saw. Additionally, ther are six outdoor test drive opportunities. Sign up for those at Chevrolet/GMC, Ford, Kia, Scion, Subaru and Volkswagen exhibits. Plus there's so much more for families to do on the floor of the Chicago Auto Show. Here's a list of the interactive displays at the 2014 show.


Show Floor Interactive Displays

North Hall


  • Tablet Secret Car Reveal
  • Connected Living Entertainment Screens
  • Synergy Table
  • 2015 Sundance Film Festival Sweepstakes


  • Coffee Bar with Coffee Bean Giveaway
  • Latte Art
  • IntelliLink Kiosk
  • OnStar interactive touchscreen


  • OnStar interactive touchscreen
  • The Cue test-drive demos
  • accessory table


  • GreenBrier photo booth with take home FlipBook
  • free buttons and trading cards
  • City Engagement Express Van
  • Silverado Ride & Drive test drives from 10am- 5pm
  • Marvel Comic Book giveaways (Saturdays & Sundays only)
  • phone charging stations


  • XBOX Live Madden NFL 25
  • Hands-on 2015 Canyon display
  • IntelliLink touchscreen
  • hands-free Cannon interactive display
  • OnStar touchscreen lounge
  • build your own vehicle program


  • 2014 FIFA World Cup ticket sweepstakes
  • Zombie Survival photo booth
  • PlayStation 3 Genesis Coupe test drive game
  • Driveway Decision Maker
  • BlueLink tablet display


  • Beanie hat giveaway
  • Lexus
  • Lexus Amazing In-Motion photo booth
  • Engine Simulator Sensory Experience
  • LFA Roar Performance Gallery
  • $500 gift certificate giveaway towards a Lexus purchase


  • Espresso Bar
  • Qualify for MKZ “Date Night”
  • Live Radio Booth
  • Live radio broadcasts, daily
  • Best of Show voting
  • Carfax charging stations
  • Twitter wall

Mercedes Benz

  • $500 purchase incentive

South Hall


  • Take a ride in the Chrysler Multi-Brand Track (Chrysler, Dodge and Fiat vehicles).
  • All Chrysler group exhibitions will be participating in Chrysler Trivia sessions throughout the event.

Connected World

  • Subscribe to Connected World and get a teddy bear or an experience at their Oxygen Bar.
  • “Data Jams”
  • “Audi Connect” phone app demonstration


  • Dodge Charger Custom Build


  • Sweepstake! Enter for a chance to win $45,000 toward a purchase of any new Chrysler group vehicle.

Fifth Third Bank

  • Driver simulators and raffles
  • “Sign the Wall” against Cancer


  • Mustang Pinball Machines
  • Ford car model building for children 11 and under
  • “Selfie Contest” for children that have created their own Ford car models during the show
  • Ford F150 Simulator
  • “Hank” the interactive robot interacts with the audience once an hour.
  • “Mustang Dino”- the public have the opportunity to sit in a Mustang as it is fired up and switched into different gears, hourly.
  • Large Plush Puppy giveaway every first of the hour.
  • All day test drive abilities


  • 2014 Accord sweepstakes
  • “Asimo” the Robot simulation
  • 3D Racing Simulation of Civic Si


  • Camp Jeep Experience


  • Driving simulator
  • Kia Hampster Green Screen Videos
  • Test Drive abilities everyday between 11 a.m. to 7 p.m.
  • Survey giveaways


  • Driving simulator


  • Fill out a survey for the chance to win a $500 Visa gift card


  • Nissan water bottle giveaway

State Farm

  • Free Photo Booth
  • Fill out surveys and receive prizes as big as the iPad mini & $50 Best Buy gift cards
  • Racing arcade games
  • State Farm smart phone app preview


  • “Swag Machine”
  • “Ride & Drive” for a chance to win a Galaxy tablet
  • “Shintanaka” build your own paper Scion models


  • “Spin-to-Win” for a chance to win Shell related prizes


  • “Choose Your Suburu Adventure”- green screen interactive photos
  • Social Media 2015 Suburu Legacy contest- take a photo or video of yourself by the 2015 Suburu Legacy and mark it #TheNewLegacy to any social media source for a chance to win a $50 Suburu gear giftcard
  • “Ride & Drive” test driving between 10 a.m. and 6 p.m.
  • Suburu tote bag give away every couple hours


  • Green-screen photo shoot
  • “Teen Drive 365” distracted driving simulation
  • Gran Turismo Car Simulator
  • “Toyota Live Engage” on the top of every hour, featuring giveaways, special guests and giveaways
  • Muppets interactive games

Toyota Test Track

  • TRD Proving Ground
  • F21 Simulator


  • During the weekend shows between 11 a.m. and 7 p.m. “Ride & Drive” test driving
  • Digital “paint your own Volkswagen” game.

Follow Us Socially Using #CAS15



Tuesday, October, 28, 2014

12 Essentials Items to Store in your Car for the Winter

Ever heard of Murphy's Law? "Anything that can go wrong, will go wrong." With that in mind, a flat ...

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...


10/29/2014 6:50:05 PM

Last year, Jimmy Butler made an appearance at the Chicago Auto Show! Tonight he and the Chicago Bulls kickoff their season. Good luck

10/29/2014 3:46:21 PM

Honda promotes its newly redesigned CR-V through the first-ever Trick-Or-Treat event on Twitter by asking its fans to use #TreatPromo to get a candy coupon from Mike and Ike on Halloween

10/28/2014 3:01:06 PM

Chicago winters can be brutal! Pack these 12 items in your trunk to be prepared in any emergency situation: http://bit.ly/1tfsjKz

10/28/2014 11:36:03 AM

What year was the first electric traffic signal put in place? Bonus points if you know in which US State! Double bonus points if you know the intersection… off the top of your head. No using Google for this one! #TriviaTuesday

10/27/2014 9:13:03 AM


10/26/2014 8:18:23 AM

The Chicago Automobile Trade Association, producer of the Chicago Auto Show, proudly accepted the USO of Illinois' Salute to Leadership Award last night. Thanks to all who serve or have served our great country. To learn more about how the Chicagoland dealers got behind the initiative, check out this video: http://bit.ly/1ouBozb

10/25/2014 2:00:01 PM

Check out this pumpkin from Toyota USA! If you haven't made any car-vings yet we've provided you with the template to create your own!

10/24/2014 10:33:04 AM

#FlashbackFriday to a cartoon from the Pope Manufacturing Co. in Hartford that ran during the 1907 Chicago Auto Show. It shows a horde of salesmen all vying for the attention of the prospective buyer who has loads of money. The ad concludes that the gentleman chose the 1907 Pope-Hartford. Can you guess how much it sold for

10/23/2014 2:36:03 PM

#ThrowbackThursday to the @Ford robot in 1966 and in 2014! Did you see it at either of these shows

10/23/2014 12:54:31 PM

The votes are in and the crowd favorite for the new #CAS15 is… the ad featuring the white car! Thanks to everyone who helped us choose the design for this year’s show. We hope to see you all in February


10/29/2014 6:59:04 PM

.@JimmyButler made an appearance in the @Kia exhibit @ the Chicago Auto Show in '14! Good luck tonight @chicagobulls! http://t.co/i0YfjjKwRq

10/29/2014 3:46:54 PM

.@Honda asks you to tweet a pic of your #Halloween costume using #TreatPromo & they’ll send you a candy coupon for @mikeandike

10/29/2014 2:58:59 PM

RT @Honda: Honda to Host First-Ever Trick-or-Treating Event on Twitter http://t.co/hVZ9pOFu3B

10/29/2014 11:25:43 AM

Daily Motoring News is out! http://t.co/RHXJH0aiJo Stories via @LAPSINC @ChiAutoShow @edmunds

10/29/2014 9:19:56 AM

RT @FCAcorporate: It’s #NationalCatDay. Give the @Dodge #Charger #Hellcat a little love. http://t.co/lp9GU9x9mp

10/28/2014 3:02:01 PM

12 essential items you need in your trunk for the long #Chicago winters: http://t.co/bhfsnuvsTF http://t.co/DS1VIHfVbs

10/28/2014 11:34:10 AM

What year was the first electric traffic signal put in place? #TriviaTuesday http://t.co/Zwarg2eb5h

10/27/2014 3:34:09 PM

5 examples of used cars in the Chicagoland area that would cost you less than $250 per month: http://t.co/A3yKk4UUwB via @cgautomotive

10/27/2014 2:32:05 PM

@_Americaneagle We love it too. Thanks for all the help!

10/27/2014 2:27:40 PM

We love @ChiAutoShow's new website! http://t.co/jl19LGyazA