About the Show

Interactive Displays

If you think that the only thing to do at the Chicago Auto Show is look at cars, then you haven't been down to the show for quite some time. Strewn among the sleek and shiny cars are a multitude of tactile, visual, and physically interactive displays.

This year we have THREE indoor test tracks. There is the Jeep Test Track where you can climb into a Jeep Wrangler and have a professional driver take you through their exhilarating obstacle course. Chrysler has a multi-brand track that features an acceleration lane, slalom and brake zone. Toyota has a truck proving ground complete with a 15-foot hill, water crossing and a see-saw. Additionally, ther are six outdoor test drive opportunities. Sign up for those at Chevrolet/GMC, Ford, Kia, Scion, Subaru and Volkswagen exhibits. Plus there's so much more for families to do on the floor of the Chicago Auto Show. Here's a list of the interactive displays at the 2014 show.


Show Floor Interactive Displays

North Hall


  • Tablet Secret Car Reveal
  • Connected Living Entertainment Screens
  • Synergy Table
  • 2015 Sundance Film Festival Sweepstakes


  • Coffee Bar with Coffee Bean Giveaway
  • Latte Art
  • IntelliLink Kiosk
  • OnStar interactive touchscreen


  • OnStar interactive touchscreen
  • The Cue test-drive demos
  • accessory table


  • GreenBrier photo booth with take home FlipBook
  • free buttons and trading cards
  • City Engagement Express Van
  • Silverado Ride & Drive test drives from 10am- 5pm
  • Marvel Comic Book giveaways (Saturdays & Sundays only)
  • phone charging stations


  • XBOX Live Madden NFL 25
  • Hands-on 2015 Canyon display
  • IntelliLink touchscreen
  • hands-free Cannon interactive display
  • OnStar touchscreen lounge
  • build your own vehicle program


  • 2014 FIFA World Cup ticket sweepstakes
  • Zombie Survival photo booth
  • PlayStation 3 Genesis Coupe test drive game
  • Driveway Decision Maker
  • BlueLink tablet display


  • Beanie hat giveaway
  • Lexus
  • Lexus Amazing In-Motion photo booth
  • Engine Simulator Sensory Experience
  • LFA Roar Performance Gallery
  • $500 gift certificate giveaway towards a Lexus purchase


  • Espresso Bar
  • Qualify for MKZ “Date Night”
  • Live Radio Booth
  • Live radio broadcasts, daily
  • Best of Show voting
  • Carfax charging stations
  • Twitter wall

Mercedes Benz

  • $500 purchase incentive

South Hall


  • Take a ride in the Chrysler Multi-Brand Track (Chrysler, Dodge and Fiat vehicles).
  • All Chrysler group exhibitions will be participating in Chrysler Trivia sessions throughout the event.

Connected World

  • Subscribe to Connected World and get a teddy bear or an experience at their Oxygen Bar.
  • “Data Jams”
  • “Audi Connect” phone app demonstration


  • Dodge Charger Custom Build


  • Sweepstake! Enter for a chance to win $45,000 toward a purchase of any new Chrysler group vehicle.

Fifth Third Bank

  • Driver simulators and raffles
  • “Sign the Wall” against Cancer


  • Mustang Pinball Machines
  • Ford car model building for children 11 and under
  • “Selfie Contest” for children that have created their own Ford car models during the show
  • Ford F150 Simulator
  • “Hank” the interactive robot interacts with the audience once an hour.
  • “Mustang Dino”- the public have the opportunity to sit in a Mustang as it is fired up and switched into different gears, hourly.
  • Large Plush Puppy giveaway every first of the hour.
  • All day test drive abilities


  • 2014 Accord sweepstakes
  • “Asimo” the Robot simulation
  • 3D Racing Simulation of Civic Si


  • Camp Jeep Experience


  • Driving simulator
  • Kia Hampster Green Screen Videos
  • Test Drive abilities everyday between 11 a.m. to 7 p.m.
  • Survey giveaways


  • Driving simulator


  • Fill out a survey for the chance to win a $500 Visa gift card


  • Nissan water bottle giveaway

State Farm

  • Free Photo Booth
  • Fill out surveys and receive prizes as big as the iPad mini & $50 Best Buy gift cards
  • Racing arcade games
  • State Farm smart phone app preview


  • “Swag Machine”
  • “Ride & Drive” for a chance to win a Galaxy tablet
  • “Shintanaka” build your own paper Scion models


  • “Spin-to-Win” for a chance to win Shell related prizes


  • “Choose Your Suburu Adventure”- green screen interactive photos
  • Social Media 2015 Suburu Legacy contest- take a photo or video of yourself by the 2015 Suburu Legacy and mark it #TheNewLegacy to any social media source for a chance to win a $50 Suburu gear giftcard
  • “Ride & Drive” test driving between 10 a.m. and 6 p.m.
  • Suburu tote bag give away every couple hours


  • Green-screen photo shoot
  • “Teen Drive 365” distracted driving simulation
  • Gran Turismo Car Simulator
  • “Toyota Live Engage” on the top of every hour, featuring giveaways, special guests and giveaways
  • Muppets interactive games

Toyota Test Track

  • TRD Proving Ground
  • F21 Simulator


  • During the weekend shows between 11 a.m. and 7 p.m. “Ride & Drive” test driving
  • Digital “paint your own Volkswagen” game.