Interactive Displays

Below is a listing of interactive displays at the 2016 Chicago Auto Show. 

With more than one million square feet of show floor space, the automakers are getting creative with the displays they’re featuring at the Chicago Auto Show – there’s so much more than cars on carpet! This year, attendees have the chance to test-drive vehicles – in the indoor test tracks and outdoor ride and drives - interact with the latest technology and safety features, and participate in new, engaging activations. Also, don’t miss out on the opportunity to win prizes by participating in the #CAS16 Challenge on social media: just share your show experience through photos and videos tagged with #CAS15 and you’ll automatically be entered to win awesome prizes!

This year we have THREE indoor test tracks. There is the Jeep Test Track where you can climb into a Jeep and have a professional driver take you through their exhilarating obstacle course. Chrysler has a multi-brand track that features an acceleration lane, slalom and brake zone. Toyota's Blizzard to the Beach will take attendees on a RAV4 ride of your life. Additionally, there are four outdoor test drive opportunities. Sign up for those at Ford, Kia, Mazda and Subaru exhibits. Plus there's so much more for families to do on the floor of the Chicago Auto Show. Here's a list of the interactive displays at the 2016 show.


Show Floor Interactive Displays

North Hall


  • “Find your ride” touch screen
  • “Beautiful Possibilities soccer display”
  • Advanced phone integration booth


  • Vacation Sweepstakes


  • The Honda Journey - goes throughout the whole display by using the Honda smart band 
  • The Honda dream Machine
  • Honda color center- Build your dream Honda.


  • Design Your Hyundai - Interactive touchscreen
  • Elantra Sweepstakes
  • Hyundai Racing Challenge
  • NFL Draft Sweepstakes


  • NU 2.0 L MPI Atkinson Engine


  • The Mazda information hub (touchscreen interactive)


  • Transform Your Life with Mitsubishi - Interactive touchscreen


  • Innovation Experience


  • Scion Touchscreen
  • Scion digital Pinball
  • Explore Scion Models


  • Fuel Rewards Program
  • Spin The Wheel

State Farm

  • ‘The Ride of Your Life’ driving stimulator game
  • “I Heart Cars” photo opportunity
  • Personality quiz - find out what the ride of your life is


  • Subaru Starlink touchscreen
  • Subaru 360 – A virtual reality experience
  • Choose your Subaru adventure 


  • Paint Your Volkswagen
  • App Connect Display
  • Touch Screen Digital Magazine

South Hall


  • Connect Living Interactive Panels


  • Audi Connect Touch-Screens


  • OnStar Demo
  • Car Play Demo


  • OnStar Demo
  • Car Play Demo

Chevy Dealers Family Fun Zone

  • Giveaways
  • Instagram with B96
  • Blackhawks Hockey Shot

Chicago Tribune

  • Digital Tribune
  • Print Subscriptions


  • Pacifica Play Zone
  • FCA City Driving Course (Test Track)


  • Viper Simulator
  • FCA City Driving Course (Test Track)


  • Interactive Photos
  • FCA City Driving Course (Test Track)

Fifth Third Bank

  • Spin Game
  • Texting Game


  • Performance Simulator
  • American Icons Pin Ball
  • Hank the Robot
  • Dynamometer
  • 3D Printer


  • OnStar Demo
  • Car Play Demo


  • Camp Jeep Test Track


  • Safety System Touch Screen

Rand-Mc Nally

  • Dash Cam Visual
  • Photo Booth
  • GPS and Rear Camera Simulation

Secretary of State, Jesse White

  • Renew you Drivers License


  • Game Spin


  • Green Screen
  • TeenDrive - Distracted Driving Simulator
  • Rav4 Blizzard to the Beach Test Track
  • Toyota Live Display (special guest throughout the day that also live streams)
  • Safety Sense

Follow Us Socially Using #CAS16



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