Interactive Displays

Below is a tentative listing of interactive displays at the 2015 Chicago Auto Show. We expect to add many more items before the show opens to the public.

With more than one million square feet of show floor space, the automakers are getting creative with the displays they’re featuring at the Chicago Auto Show – there’s so much more than cars on carpet! This year, attendees have the chance to test-drive vehicles – in the indoor test tracks and outdoor ride and drives - interact with the latest technology and safety features, and participate in new, engaging activations. Also, don’t miss out on the opportunity to win prizes by participating in the #CAS15 Challenge on social media: just share your show experience through photos and videos tagged with #CAS15 and you’ll automatically be entered to win awesome prizes!


This year we have THREE indoor test tracks. There is the Jeep Test Track where you can climb into a Jeep and have a professional driver take you through their exhilarating obstacle course. Chrysler has a multi-brand track that features an acceleration lane, slalom and brake zone. The Camry Experience will immerse Chicago Auto Show attendees within a 27,000 square foot themed indoor driving course and is designed to recreate one of the recent television commercials in Toyota’s “Bold New Camry” advertising campaign. Additionally, there are six outdoor test drive opportunities. Sign up for those at Ford, Kia, Mazda, Scion, Subaru and Toyota exhibits. Plus there's so much more for families to do on the floor of the Chicago Auto Show. Here's a list of the interactive displays at the 2015 show.

Show Floor Interactive Displays

North Hall


  • 3D interactive table with safety related features
  • Connected living interactive panels
  • Hollywood sweepstakes at each vehicle

Alfa Romeo:

  • Touch screens


  • Car customizing touch screens


  • Touch screens at each of the cars giving model details


  • Chevy Theater will include programming that details the latest available safety innovations
  • Selfie sticks
  • Charging stations
  • Make your own video project - The Possibilities Project
  • Chevrolet Experience
  • Chevrolet Mobile Triva


  • Touch screens on the wall for details and features of the vehicles
  • Canyon interior hand interaction


  • Racing Challenge
  • Apple CarPlay and Android Autos demos
  • Interactive touch screens for sweepstakes


  • “Makerbot” replicator stations (limited appearances)


  • Interactive displays of the 2016 F-type convertible


  • Verses and Flow – Music Lounge (Check our event schedule for specific performance details)
  • Large touch screens for social media and car details


  • Touch screens at each car that gives vehicle information


  • Sirius XM charging station
  • Pedestrian Detection Safety System Display

South Hall

Chicago Tribune:

  • Online subscription sign ups


  • Touchscreen surface linked to Kelley Blue Book website

Chevy Dealers Family Fun Zone:

  • 2015 Chicago Auto Show Commemorative Cup Activation
  • Giveaways
  • B96 Karaoke
  • Just Dance
  • Pitbull ticket giveaway
  • Blackhawks hockey shot


  • Chrysler 300 "Beneath the Surface" - A 4D Virtual Reality Experience
  • FCA City Driving Course (test track)


  • Charger Challenge Simulator
  • FCA City Driving Course

Fifth Third Bank:

  • Fifth Third Bank “Prizemobile”
  • #RedThumb Movement
  • Screen promotion of new app (Employees are available at the desk to help set up accounts)
  • Video game


  • F-150 Drive Experiance (test drive)
  • F-150 Drive the Future of Tough (Mini F-150s)
  • Ford Dynamometer
  • Simulator
  • Pinball machines
  • Hank the Robot


  • "Honda Sensing" an interactive touch screen in a car that explains the driver assist technologies
  • Racing game with free giveaways
  • Charging stations
  • Asimo (Touchscreen Display)


  • Camp Jeep (test track)
  • Field Auto Group Jeep Wranglers for Charity
  • Touch screen with buttons that play video of each unique feature of the cars
  • iPads to register for a giveaway of $45,000


  • Experience What's Next (test drive)
  • Charging station and touch screen to view engine descriptions
  • Photo booth


  • Ride and Drive (test drive)
  • Pictures taken outside the 2016 MX-5 Miata and be able to share it via Instagram, FB, and Twitter!
  • Snap and tag photos station with ESPN Chicago broadcast booth
  • Driving simulator


  • Green screen contest
  • Touch screen display stand (Enter your email and you’ll get video of a new product line.)


  • Nissan Connect- interact with radio/GPS system inside each new model on outside touch screen display
  • "Red Thumb” campaign to stop texting and driving
  • Spin to win prizes

Ram Trucks:

  • Driving Simulator
  • FCA City Driving Course (test track)


  • Scion Live Drive (test drive)
  • Swag Machine
  • Future Viewer
  • Charging stations

Secretary of State:

  • Take the pledge to not use cell phone while driving and receive a special gift
  • Renew Licence


  • Fuel Rewards Network
  • Wheel of Fortune game with touch screens

State Farm:

  • Chicago Auto Show Better State Help Center
  • “Ride of your Life” experience
  • Driving simulator
  • Photo kiosk
  • Prize station

State Police:

  • Fatal Vision Experience


  • Subaru Love to Drive (test drive)
  • iPads to enter giveaway of $250
  • Choose your adventure green screen
  • Mix your own songs


  • Drive Center (racing game)
  • The Camry Experience (test track)
  • Toyota TeenDrive365 Distracted Driving Simulator
  • Toyota live display (special guests throughout the day that also streams live)
  • “Start with Confidence” Touch screen


  • Active safety (touch/movable display) to check out safety features
  • Selfie screen
  • Golf personality screen on touch screen
  • Charging stations

Follow Us Socially Using #CAS15



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Wednesday, August, 05, 2015


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10/6/2015 10:37:02 AM

#TriviaTuesday: What car was the first to place the horn button in the center of the steering wheel? #trivia

10/5/2015 8:27:02 AM

Movie Scene Monday: What is the make, model and year of the hot rod featured in this scene of the 1978 film “Grease?”

10/3/2015 9:52:30 PM

?????? ? Sexy Girls Free Watch ??

10/2/2015 9:57:20 AM

Happy #NationalNameYourCarDay! What moniker would you choose for your vehicle? Comment below, and we'll select one random winner to receive 2 free tickets to the 2016 Chicago Auto Show

10/1/2015 1:36:01 PM

#TBT to the Model T! 107 years ago today the original “Tin Lizzie” made its debut. Since then the Model T has been featured in several Chicago Auto Shows including the 1972 and 2010 shows

10/1/2015 10:47:33 AM

Calling all teens & tweens! Send us your idea for a 30-second TV ad to help prevent distracted driving and you could win $2,000 from the National Road Safety Foundation. The winner will be announced at the 2016 Chicago Auto Show during a special awards ceremony. #DriveSafeChicago

9/30/2015 10:24:00 PM

?????? ? Sexy Girls Free Watch ? ?

9/30/2015 7:36:34 PM

As a columnist for 8 years for an automotive magazine, and someone who has restored and replicated the cars my friends and I have dreamed about, I know the guys in this incredibly human film. I’ve pitched in with them on builds and restorations. I’ve street raced them. We’ve scared each other stupid on country and canyon roads. I remember the girls and know the women they’ve become. I know this hardscrabble town nested with its swayback barns and ancient silos in the aching beauty of the Catskill Mountains. And like most guys across the country, I know the resonant force of dream and memory that drives a story like Demon on Wheels.

9/30/2015 11:59:38 AM

Lunchtime distraction alert! What do you think of Honda's new paper video? http://bit.ly/1Lkgw8C #thepowerofdreams

9/29/2015 2:32:04 PM

Happy #NationalCoffeeDay from your friends at #CAS16! #vintagemugs #theworldsbest


10/6/2015 7:10:03 PM

RT @PINKSUEBEE: @nwsgrl @erinkennedyCBS2 @Derrickcyoung @EdCurran @cbschicago @ChiAutoShow nice a MCCANN nominated

10/6/2015 7:09:30 PM

@nwsgrl @erinkennedyCBS2 @Derrickcyoung @EdCurran @cbschicago @ChiAutoShow nice a MCCANN nominated

10/6/2015 11:00:51 AM

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10/6/2015 10:24:01 AM

#TriviaTuesday: What car was the first to place the horn button in the center of the steering wheel? #trivia http://t.co/0sPp57034l

10/6/2015 9:50:46 AM

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10/6/2015 9:50:39 AM

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10/4/2015 4:16:49 PM

#cas15 Canadian Snowbirds #gotspeed http://t.co/NXainFbNtt

10/4/2015 6:47:44 AM

RT @ChiAutoShow: Teens! Submit your idea for a 30-sec TV ad to us to prevent distracted driving & you could win $2K! Enter here: http://t.c

10/3/2015 5:56:46 PM

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