Interactive Displays

2015 Interactive displays

Below is a tentative listing of interactive displays at the 2015 Chicago Auto Show. We expect to add many more items before the show opens to the public.

With more than one million square feet of show floor space, the automakers are getting creative with the displays they’re featuring at the Chicago Auto Show – there’s so much more than cars on carpet! This year, attendees have the chance to test-drive vehicles – in the indoor test tracks and outdoor ride and drives - interact with the latest technology and safety features, and participate in new, engaging activations. Also, don’t miss out on the opportunity to win prizes by participating in the #CAS15 Challenge on social media: just share your show experience through photos and videos tagged with #CAS15 and you’ll automatically be entered to win awesome prizes!


This year we have THREE indoor test tracks. There is the Jeep Test Track where you can climb into a Jeep and have a professional driver take you through their exhilarating obstacle course. Chrysler has a multi-brand track that features an acceleration lane, slalom and brake zone. The Camry Experience will immerse Chicago Auto Show attendees within a 27,000 square foot themed indoor driving course and is designed to recreate one of the recent television commercials in Toyota’s “Bold New Camry” advertising campaign. Additionally, there are six outdoor test drive opportunities. Sign up for those at Ford, Kia, Mazda, Scion, Subaru and Toyota exhibits. Plus there's so much more for families to do on the floor of the Chicago Auto Show. Here's a list of the interactive displays at the 2015 show.

Show Floor Interactive Displays

North Hall


  • 3D interactive table with safety related features
  • Connected living interactive panels
  • Hollywood sweepstakes at each vehicle

Alfa Romeo:

  • Touch screens


  • Car customizing touch screens


  • Touch screens at each of the cars giving model details


  • Chevy Theater will include programming that details the latest available safety innovations
  • Selfie sticks
  • Charging stations
  • Make your own video project - The Possibilities Project
  • Chevrolet Experience
  • Chevrolet Mobile Triva


  • Touch screens on the wall for details and features of the vehicles
  • Canyon interior hand interaction


  • Racing Challenge
  • Apple CarPlay and Android Autos demos
  • Interactive touch screens for sweepstakes


  • “Makerbot” replicator stations (limited appearances)


  • Interactive displays of the 2016 F-type convertible


  • Verses and Flow – Music Lounge (Check our event schedule for specific performance details)
  • Large touch screens for social media and car details


  • Touch screens at each car that gives vehicle information


  • Sirius XM charging station
  • Pedestrian Detection Safety System Display

South Hall

Chicago Tribune:

  • Online subscription sign ups


  • Touchscreen surface linked to Kelley Blue Book website

Chevy Dealers Family Fun Zone:

  • 2015 Chicago Auto Show Commemorative Cup Activation
  • Giveaways
  • B96 Karaoke
  • Just Dance
  • Pitbull ticket giveaway
  • Blackhawks hockey shot


  • Chrysler 300 "Beneath the Surface" - A 4D Virtual Reality Experience
  • FCA City Driving Course (test track)


  • Charger Challenge Simulator
  • FCA City Driving Course

Fifth Third Bank:

  • Fifth Third Bank “Prizemobile”
  • #RedThumb Movement
  • Screen promotion of new app (Employees are available at the desk to help set up accounts)
  • Video game


  • F-150 Drive Experiance (test drive)
  • F-150 Drive the Future of Tough (Mini F-150s)
  • Ford Dynamometer
  • Simulator
  • Pinball machines
  • Hank the Robot


  • "Honda Sensing" an interactive touch screen in a car that explains the driver assist technologies
  • Racing game with free giveaways
  • Charging stations
  • Asimo (Touchscreen Display)


  • Camp Jeep (test track)
  • Field Auto Group Jeep Wranglers for Charity
  • Touch screen with buttons that play video of each unique feature of the cars
  • iPads to register for a giveaway of $45,000


  • Experience What's Next (test drive)
  • Charging station and touch screen to view engine descriptions
  • Photo booth


  • Ride and Drive (test drive)
  • Pictures taken outside the 2016 MX-5 Miata and be able to share it via Instagram, FB, and Twitter!
  • Snap and tag photos station with ESPN Chicago broadcast booth
  • Driving simulator


  • Green screen contest
  • Touch screen display stand (Enter your email and you’ll get video of a new product line.)


  • Nissan Connect- interact with radio/GPS system inside each new model on outside touch screen display
  • "Red Thumb” campaign to stop texting and driving
  • Spin to win prizes

Ram Trucks:

  • Driving Simulator
  • FCA City Driving Course (test track)


  • Scion Live Drive (test drive)
  • Swag Machine
  • Future Viewer
  • Charging stations

Secretary of State:

  • Take the pledge to not use cell phone while driving and receive a special gift
  • Renew Licence


  • Fuel Rewards Network
  • Wheel of Fortune game with touch screens

State Farm:

  • Chicago Auto Show Better State Help Center
  • “Ride of your Life” experience
  • Driving simulator
  • Photo kiosk
  • Prize station

State Police:

  • Fatal Vision Experience


  • Subaru Love to Drive (test drive)
  • iPads to enter giveaway of $250
  • Choose your adventure green screen
  • Mix your own songs


  • Drive Center (racing game)
  • The Camry Experience (test track)
  • Toyota TeenDrive365 Distracted Driving Simulator
  • Toyota live display (special guests throughout the day that also streams live)
  • “Start with Confidence” Touch screen


  • Active safety (touch/movable display) to check out safety features
  • Selfie screen
  • Golf personality screen on touch screen
  • Charging stations

Follow Us Socially Using #CAS16



Friday, November, 13, 2015

Ford Edge Night Out

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Tuesday, November, 10, 2015

Tacoma Comes Out to Play

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Saturday, November, 07, 2015

Truly Grand Opening!

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Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

Monday, October, 19, 2015

BMW takes Uber Users for a Ride in the Forthcoming BMW 7 Series

Today only, BMW and Uber are giving Chicagoans the ride of a lifetime – to be among the first to experience ...

Tuesday, October, 13, 2015

Fall Rally Picks: MAMA Family Vehicle of the Year

Each year during the Chicago Auto Show Media Preview, the Midwest Automotive Media Association (MAMA) hosts a ...

Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...


11/28/2015 1:23:04 PM

Already excited for The Chicago Auto Show! #resnickautogroup

11/26/2015 8:33:05 AM

Today is a day for giving thanks to those who matter most. So we'd like to thank all of the Chicago Auto Show fans and wish you a Happy Thanksgiving! #HappyThanksgiving

11/25/2015 1:38:13 PM

This just in: #CAS16 ticket sales are NOW LIVE! Tag a friend you want to bring to the nation's largest auto show, the Chicago Auto Show (Feb. 13-21), and we'll select one winner each day this week to get free tickets! www.chicagoautoshow.com #TagAFriend

11/25/2015 1:09:38 PM

I really like the new website! Looks great

11/25/2015 9:30:18 AM

In light of #GivingTuesday approaching, if you're planning to donate to any of these 18 local charities this holiday season, consider purchasing a First Look for Charity ticket to get a first look of the nation's largest auto show amid opulence! Visit www.FirstLookforCharity.org for more details. #FLFC16

11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

11/23/2015 8:03:04 AM

Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit www.drivechicago.com to find a dealership near you. To learn more, visit: http://bit.ly/1XigobM

11/20/2015 9:30:03 PM

When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered

11/20/2015 8:28:06 AM

Flashback Friday! Did you know? Chicago’s Coliseum was home to the Chicago Auto Show from 1901-1935, where general admission for the public was just 50 cents per ticket

11/19/2015 8:28:03 AM

The struggle is no longer real now that Jaguar has invented a car key system that takes shape around your wrist. The 2017 F-Pace has created a wristband that is water and shockproof! The activity key will be ideal for adventurous consumers. #Jaguar #innovation


11/27/2015 2:03:54 PM

RT @zanymomintx: @ChiAutoShow So...when we get ice in Houston, it's important not to park your cars outside! #FuelCAS http://t.co/12LvbY9ZjM

11/26/2015 3:52:09 PM

@ChiAutoShow same here thanks

11/26/2015 3:21:58 PM

The Daily Hoon Twitter Recap is out! https://t.co/O3V6nLsqpo Stories via @ChiAutoShow @PrancingHorse27 @autosportnewsf1

11/26/2015 12:02:01 PM

We're encouraging teens to submit PSA ideas for distracted driving dangers; they could win $2K: https://t.co/cm9dwiAlBN #DriveSafeChicago

11/26/2015 9:43:27 AM

RT @ChiAutoShow: Today is about giving thanks to those who matter most. We'd like to thank all of the #CAS fans! #happythanksgiving https:/

11/26/2015 8:58:55 AM

RT @ChiAutoShow: Today is about giving thanks to those who matter most. We'd like to thank all of the #CAS fans! #happythanksgiving https:/

11/26/2015 8:33:02 AM

Today is about giving thanks to those who matter most. We'd like to thank all of the #CAS fans! #happythanksgiving https://t.co/xAnBqdcZPB

11/25/2015 5:53:54 PM

@nicolmaciata @ChiAutoShow ?? please? ??

11/25/2015 5:09:08 PM

RT @FordMustang: Guess who's going to be at the @ChiAutoShow? The all-new Shelby® GT350! #Ford #Mustang #FordCAS http://t.co/xe0dpl4nQe

11/25/2015 4:53:19 PM

@ChiAutoShow @Cameron5770 #CAS16