The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association, announced plans today to launch a web-based, interactive tour of the 2012 Chicago Auto Show for car enthusiasts world wide to experience.
The CATA, producer of the Chicago Auto Show, and 360° Revo will collaborate for the first time to provide this innovative experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are to be featured at this year's show.
Dave Sloan, CATA president and Chicago Auto Show general manger, believes this relationship is one that's good for auto show attendees and exhibitors.
"The Chicago Auto Show has long felt that it's important to extend the value of the show to our exhibitors beyond the show dates and this relationship with 360° Revo makes that possible," said Sloan. "It also brings the show into the homes of millions of online visitors."
The virtual experience uses 360° Revo's technology, allowing online users to navigate and explore the auto show floor and visit individual exhibits. In addition to providing fluid navigation, 360° Revo enhances the user experience by taking them inside vehicles on the exhibit floor, giving them an up-close look from the comfort of their own homes.
"I am excited to be a part of this year's Chicago Auto Show," said Steve Clarke, CEO of 360° Revo. "We spin vehicles for a lot of dealers in the Chicagoland area, and to be able to shoot the auto show is a great experience for my team and me. We shoot the dealers' inventory with our patent-pending technology and we all have a passion for cars and marketing," said Clarke.
The interactive tour by 360° Revo for the Chicago Auto Show is scheduled to go live at www.chicagoautoshow.com on February 10, 2012.
Visit www.360revo.com to see examples of the technology.
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