News & Events

360 REVO and the Chicago Auto Show Offer Interactive Tour

MEDIA INFORMATION
Contact:
Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (February 14, 2014) - The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association (CATA), have produced an interactive tour of the 2014 Chicago Auto Show for car enthusiasts worldwide to experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are featured at this year's show. Also, as an added bonus, 360° Revo will be spinning exteriors of certain vehicles with their patent-pending technology.

Dave Sloan, CATA president and Chicago Auto Show general manger, believes this relationship is one that benefits auto show attendees and exhibitors. "The Chicago Auto Show has long felt that it's important to extend the value of the show to our exhibitors beyond the show dates and this relationship with 360° Revo makes that possible," said Sloan. "It also brings the show into the homes of millions of online visitors."

The virtual experience uses 360° Revo's technology, allowing online users to navigate and explore the auto show floor and visit individual exhibits. In addition to providing fluid navigation, 360° Revo enhances the user experience by taking them in and out of vehicles on the exhibit floor, giving them an up-close look from the comfort of their own homes.

"I am excited to once again be a part of this year's Chicago Auto Show," said Steve Clarke, CEO of 360° Revo. "We spin dozens of vehicles and took more than 12,000 photos this year, and to be able to shoot the auto show continues to be a great experience for my team and me.  We also spin dealers' inventory with our patent-pending technology and we all have a passion for cars and marketing." said Clarke.

The interactive tour by 360° Revo for the Chicago Auto Show went live at http://www.360revo.com/chicagoautoshow/ on February 13, 2014.

Visit www.360revo.com to see examples of the technology.

###

About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

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