News & Events

Chicago Auto Show Brings on New Partners, Maintains Existing Relationships

The Chicago Auto Show is proud to announce three new partners for the 2013, adding Fifth Third Bank, Cars.com and Turtle Wax. The new partnerships continue a trend of increased sponsorship for the show and provide increased interaction for attendees.

Fifth Third jumped onboard as a Grand Benefactor of First Look for Charity, distributor of weekday half-price discount coupons and created a fantastic display in the south hall featuring the #17 Fifth Third Bank Ford Fusion NASCAR racing car and on-site banking activation including ATMs.

"The Chicago Auto Show is an iconic institution that is well known and regarded throughout the world," said Robert A. Sullivan, president & CEO, Fifth Third Bank (Chicago). "We are delighted to join forces with this wonderful organization and enjoy the opportunity of meeting the tens of thousands of visitors that the show will draw daily."

Cars.com will be introducing a new marketing campaign, and a number of tools including an Auto Show App. The Cars.com Auto show app is a new way for show attendees to receive expert tips from the Cars.com editors. In addition Cars.com is presenting sponsor of the show's Social Media Preview (#SMP13).

Turtle Wax, the official "Car Appearance Care Company" of the 2013 Chicago Auto Show will announce Turtle Wax Rinse Free Wash & Wax, an innovation set to change the mindset of consumers as it introduces a new way to wash cars. Guests who visit the Turtle Wax exhibit in the south hall will experience the full Turtle Wax portfolio of products with indoor demonstrations.

"For over 70 years, Turtle Wax has developed car care product innovations that align with the changing times," said Tom Healy, chief operating officer at Turtle Wax, Inc. "We are thrilled to showcase our portfolio of products and announce our latest innovation, Turtle Wax Rinse Free Wash & Wax."

While Fifth Third Bank, Cars.com and Turtle Wax are new to the show this year, the Chicago Auto Show maintains relationships with existing sponsors - all of which bring a unique mix to the table and provide great value to the show.

State Farm - Chicago Auto Show fans can "get to a better state" by experiencing complimentary hot chocolate in the transportation lobby during select times throughout the show. Fans also can visit the all-new State Farm Garage in the South Hall to pick up a free messenger bag, test their driving skills on racing simulators and visit with State Farm representatives to learn more about automobile insurance offerings. Weekday discount tickets also are offered through local State Farm agents, while supplies last.

AutoTrader.com/Kelly Blue Book - Show attendees can stop by the AutoTrader.com/Kelley Blue Book exhibit where they bring fans "Your Auto Show New Car Advisors." The exhibit will feature interactive booth technologies to help attendees understand how they can help consumers in the car-buying process.

Comcast Business Class - Comcast brings back its extremely popular Comcast Super Car Garage, which more than doubles in size and number of vehicles from its debut in 2012. Located at the far end of the North Hall, this impressive gallery of exotic vehicles boasts offerings from exotic brands including Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, McLaren, Maserati and Rolls-Royce.

Continental Automotive - Continental returns as a sponsor of the Chicago Auto Show Media Center - home to the thousands of media who attend the show each year. "With 600 employees working in Deer Park, Chicago is our hometown auto show and we're proud to support such a great showcase of the best in automotive design and technology," said Kieran O'Sullivan, executive vice president of Continental's global Infotainment & Connectivity Business Unit.

Nissan - Nissan is set to sponsor the annual Chicago Auto Show Media Fly-in program again this year. Last year more than 80 "A" list journalists and bloggers participated in the program. This year, the program boasts more than 100 registered participants.

Chicago Tribune - Chicago Tribune returns as primary sponsor of Women's Day at the Chicago Auto Show. Held on Tuesday, Feb. 12, the Tribune will host a number of exciting events throughout the day for women to enjoy. The Tribune's south hall booth also will host an exciting contest and interactive exhibits.

NBC 5 Chicago/Telemundo - As a long-term media partner of the Chicago Auto Show, NBC 5 is set to host its annual, Emmy award-winning Chicago Auto Show TV Special, currently scheduled to air on the show's opening day, Saturday, Feb. 9 at 6 p.m CST. Show-goers can get up to speed on the latest auto show news by downloading the Chicago Auto Show mobile app and following the NBC 5 Chicago newsfeed.

Chicago Sun-Times - Make your own Chicago Sun-Times headlines at the 2013 Chicago Auto Show. Photo kiosks will feature you on the front page of the Chicago Sun-Times and allow you to send digital copies to yourself and friends. You can also register to win great prizes by entering special Chicago Sun-Times auto show contests.

Cook County - This year, Cook County will feature energy efficient vehicles on display via the Chicago Auto Show website as well as the mobile app, which is free to download and is available in the iTunes and Google Play stores.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Thursday, January, 21, 2016

The Windy City Winter Warmer: Surprises Abound at the Chicago Auto Show

Toes cold, Chicago? Dreaming of the summer, when festivals, events and chances to get outside and be a part of ...

Thursday, January, 21, 2016

These 9 Smartphone Apps are Turning Your Car into a Command Center

Apps are everywhere. According to the Pew Research Center, over two-thirds of Americans now own smartphones and ...

Wednesday, January, 20, 2016

Media Flocks to First Look for Charity Preview & Tasting Event

Last week, Chicagoland media saw a glimpse of what is to come at this year's benevolent black-tie charity gala, ...

Tuesday, December, 29, 2015

Editors Choice: Top Picks from 2015

As we say farewell to 2015 and we anxiously await the new vehicle announcements to be made at the 2016 Chicago Auto ...

Thursday, December, 17, 2015

GMC Makes a Premium Statement

GMC seems to have found a profitable niche in the midsized, premium truck segment with the GMC Canyon. In fact, GMC ...

Thursday, December, 03, 2015

The Force is strong with FCA

In conjunction with the release of the long anticipated "Star Wars: The Force Awakens," FCA has partnered ...

Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

More

2/5/2016 4:32:44 PM

Get a sneak peek of the show build-up! #CAS16 webcams are now live: http://bit.ly/1evejGi

2/5/2016 10:39:43 AM

The calm before the #CAS16 storm. #newglobe

2/5/2016 10:35:31 AM

The Chicago Auto Show's #FLFC16 is now a week away! Not only will you get to enjoy the auto show before it opens to the public AND support #JDRFIL, but it's also a great option for Valentines Day!

2/5/2016 9:43:26 AM

I've downloaded the app....where do I get the commemorative cup

2/5/2016 8:25:03 AM

#FLFC16 is a week from today! Support local charities like @stjameshealth by attending this exclusive event: bit.ly/1IFNK0t #blacktie #chicago #chicagoevents

2/4/2016 5:15:02 PM

Chicago auto show

2/4/2016 9:30:02 AM

From The Chicago Auto Show & Cider Summit Chicago to AC/DC concerts, there's a TON to do this February! Our recommendations include --> http://bit.ly/20IN3ZW #FebruaryHighlights

2/4/2016 8:35:03 AM

The National Highway Traffic Safety Administration estimates more than 3,300 people are killed every year due to distracted driving. Help us raise awareness for #DriveSafeChicago by voting for one of our three student finalists! http://bit.ly/1Sxa7ck #CAS16

2/3/2016 9:03:18 PM

Thanks to the The Chicago Auto Show for supporting the Illinois Spina Bifida Association and 17 other local groups at the First Look for Charity. Check out this great ABC 7 Chicago feature and join us Feb. 12

2/3/2016 4:51:44 PM

Is Rizzo not making an appearance anymore on the 13th

More

2/5/2016 5:55:43 PM

RT @ChiAutoShow: Get a sneak peek of the show build-up! #CAS16 webcams are now live: https://t.co/xcmQtDTYKl https://t.co/qnqxiVJwJk

2/5/2016 5:51:53 PM

RT @LXandBeyondNats: 2016 Chrysler 300S and 200S Alloy Edition, debuting at @chiautoshow 2016. #CAS16 - Arriving at… https://t.co/9BrzzC99xs

2/5/2016 5:51:41 PM

RT @ChiAutoShow: Get a sneak peek of the show build-up! #CAS16 webcams are now live: https://t.co/xcmQtDTYKl https://t.co/qnqxiVJwJk

2/5/2016 5:38:30 PM

@ChiAutoShow Thanks for all the love on our tweet! So close it is getting exciting! #FamilyHyundai #TinleyPark

2/5/2016 5:19:48 PM

RT @ScionAV: Making plans for the @ChiAutoShow? Stop by our booth for a meet & greet with @joeyBADASS! @scion #CAS16 https://t.co/osG2yRKcJx

2/5/2016 5:15:57 PM

RT @ChiAutoShow: Get a sneak peek of the show build-up! #CAS16 webcams are now live: https://t.co/xcmQtDTYKl https://t.co/qnqxiVJwJk

2/5/2016 5:14:48 PM

RT @JDRFIllinois: There is just one week until @ChiAutoShow's #FLFC16! Enjoy a great night at the auto show support #JDRF! https://t.co/qr

2/5/2016 5:06:02 PM

Check out the new Hyundais at the @ChiAutoShow and then go see our friends at @FamilyHyundai! https://t.co/267Vlv4XKJ

2/5/2016 5:01:57 PM

Plan your stay-cation for the @ChiAutoShow at @HyattMcCormick with these great packages! https://t.co/5XgHPthFUG #Travel #CAS16 #Chicago

2/5/2016 5:01:25 PM

RT @ChiAutoShow: Get a sneak peek of the show build-up! #CAS16 webcams are now live: https://t.co/xcmQtDTYKl https://t.co/qnqxiVJwJk