News & Events

Chicago Auto Show Brings on New Partners, Maintains Existing Relationships

The Chicago Auto Show is proud to announce three new partners for the 2013, adding Fifth Third Bank, Cars.com and Turtle Wax. The new partnerships continue a trend of increased sponsorship for the show and provide increased interaction for attendees.

Fifth Third jumped onboard as a Grand Benefactor of First Look for Charity, distributor of weekday half-price discount coupons and created a fantastic display in the south hall featuring the #17 Fifth Third Bank Ford Fusion NASCAR racing car and on-site banking activation including ATMs.

"The Chicago Auto Show is an iconic institution that is well known and regarded throughout the world," said Robert A. Sullivan, president & CEO, Fifth Third Bank (Chicago). "We are delighted to join forces with this wonderful organization and enjoy the opportunity of meeting the tens of thousands of visitors that the show will draw daily."

Cars.com will be introducing a new marketing campaign, and a number of tools including an Auto Show App. The Cars.com Auto show app is a new way for show attendees to receive expert tips from the Cars.com editors. In addition Cars.com is presenting sponsor of the show's Social Media Preview (#SMP13).

Turtle Wax, the official "Car Appearance Care Company" of the 2013 Chicago Auto Show will announce Turtle Wax Rinse Free Wash & Wax, an innovation set to change the mindset of consumers as it introduces a new way to wash cars. Guests who visit the Turtle Wax exhibit in the south hall will experience the full Turtle Wax portfolio of products with indoor demonstrations.

"For over 70 years, Turtle Wax has developed car care product innovations that align with the changing times," said Tom Healy, chief operating officer at Turtle Wax, Inc. "We are thrilled to showcase our portfolio of products and announce our latest innovation, Turtle Wax Rinse Free Wash & Wax."

While Fifth Third Bank, Cars.com and Turtle Wax are new to the show this year, the Chicago Auto Show maintains relationships with existing sponsors - all of which bring a unique mix to the table and provide great value to the show.

State Farm - Chicago Auto Show fans can "get to a better state" by experiencing complimentary hot chocolate in the transportation lobby during select times throughout the show. Fans also can visit the all-new State Farm Garage in the South Hall to pick up a free messenger bag, test their driving skills on racing simulators and visit with State Farm representatives to learn more about automobile insurance offerings. Weekday discount tickets also are offered through local State Farm agents, while supplies last.

AutoTrader.com/Kelly Blue Book - Show attendees can stop by the AutoTrader.com/Kelley Blue Book exhibit where they bring fans "Your Auto Show New Car Advisors." The exhibit will feature interactive booth technologies to help attendees understand how they can help consumers in the car-buying process.

Comcast Business Class - Comcast brings back its extremely popular Comcast Super Car Garage, which more than doubles in size and number of vehicles from its debut in 2012. Located at the far end of the North Hall, this impressive gallery of exotic vehicles boasts offerings from exotic brands including Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, McLaren, Maserati and Rolls-Royce.

Continental Automotive - Continental returns as a sponsor of the Chicago Auto Show Media Center - home to the thousands of media who attend the show each year. "With 600 employees working in Deer Park, Chicago is our hometown auto show and we're proud to support such a great showcase of the best in automotive design and technology," said Kieran O'Sullivan, executive vice president of Continental's global Infotainment & Connectivity Business Unit.

Nissan - Nissan is set to sponsor the annual Chicago Auto Show Media Fly-in program again this year. Last year more than 80 "A" list journalists and bloggers participated in the program. This year, the program boasts more than 100 registered participants.

Chicago Tribune - Chicago Tribune returns as primary sponsor of Women's Day at the Chicago Auto Show. Held on Tuesday, Feb. 12, the Tribune will host a number of exciting events throughout the day for women to enjoy. The Tribune's south hall booth also will host an exciting contest and interactive exhibits.

NBC 5 Chicago/Telemundo - As a long-term media partner of the Chicago Auto Show, NBC 5 is set to host its annual, Emmy award-winning Chicago Auto Show TV Special, currently scheduled to air on the show's opening day, Saturday, Feb. 9 at 6 p.m CST. Show-goers can get up to speed on the latest auto show news by downloading the Chicago Auto Show mobile app and following the NBC 5 Chicago newsfeed.

Chicago Sun-Times - Make your own Chicago Sun-Times headlines at the 2013 Chicago Auto Show. Photo kiosks will feature you on the front page of the Chicago Sun-Times and allow you to send digital copies to yourself and friends. You can also register to win great prizes by entering special Chicago Sun-Times auto show contests.

Cook County - This year, Cook County will feature energy efficient vehicles on display via the Chicago Auto Show website as well as the mobile app, which is free to download and is available in the iTunes and Google Play stores.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

More

7/27/2015 3:21:02 PM

Reliving this 2016 Ford Police Interceptor from #CAS15...even cops need to ride in style. http://bit.ly/1Lfc2eZ

7/27/2015 12:04:18 PM

#MotivationMonday - enough said. #ChicagoAutoShow #SuperCarGallery

7/27/2015 11:22:53 AM

We will be tuning in tomorrow! #MenWhoBlog "Car Guys" Twitter party, tomorrow night at 8 p.m. CST: http://bit.ly/1IC6ezb

7/26/2015 1:26:03 PM

This is the last week to head over to DriveChicago.com and share why you're passionate about supporting our troops! Remember, you could win a catered BBQ lunch from Real Urban Barbecue for 50 of your friends...well, make that 49 because a Chicago Blackhawks ambassador is coming to crash the party! Also Big Green Egg Chicago will leave behind a brand new grill. Enter here now and share with friends to vote for your entry!: http://bit.ly/1JwVE9P

7/24/2015 4:39:52 PM

Earlier this week, we had the chance to attend the Midwest Automotive Media Association Track School at Gingerman Raceway. What an experience! http://bit.ly/1CVAtPi #MAMATrackSchool

7/24/2015 12:48:01 PM

Only 1 week left to enter our Ultimate Backyard Barbecue contest! Share why you're passionate about the troops in 15 seconds or less with #BBQ4Troops for your chance to win! Enter here and share with your friends to vote for your entry!: http://bit.ly/1JwVE9P

7/24/2015 9:34:40 AM

How generous! http://aol.it/1Jj2KAm

7/23/2015 9:02:03 AM

#ThrowbackThursday! How many men can fit into this German-built BMW Isetta 600 minicar

7/22/2015 2:29:57 PM

Another great, albeit horrifying, reminder that #ItCanWait.

7/22/2015 10:12:02 AM

Have you entered yet? Now is the time! Enter to win your very own Ultimate Backyard BBQ for you and 50 of your closest friends! All you have to do is share why you're passionate about supporting the troops. http://bit.ly/1JwVE9P

More

7/27/2015 4:38:00 PM

@ChiAutoShow hey give me a call my nuber is 3321012

7/27/2015 3:12:00 PM

Reliving this 2016 Ford Police Interceptor from #CAS15...even cops need to ride in style. http://t.co/8maNqFRrJ2

7/27/2015 2:14:00 PM

Love great #BBQ? Then you have to enter our Ultimate Backyard Barbecue contest to win a BBQ for you & 50 friends! http://t.co/qtdqk2YUu4

7/27/2015 1:09:55 PM

@ChiAutoShow loved it, awesome show http://t.co/o1xQryXqPN

7/27/2015 12:05:57 PM

RT @ChiAutoShow: We'll be tuning in tomorrow to the #MenWhoBlog "Car Guys" Twitter Party: http://t.co/7JC5BWVh2V

7/27/2015 11:56:12 AM

@ChiAutoShow thanks for following @StarksAutoPlaza! :)

7/27/2015 11:28:03 AM

RT @ChiAutoShow: We'll be tuning in tomorrow to the #MenWhoBlog "Car Guys" Twitter Party: http://t.co/7JC5BWVh2V

7/27/2015 11:23:56 AM

We'll be tuning in tomorrow to the #MenWhoBlog "Car Guys" Twitter Party: http://t.co/7JC5BWVh2V

7/27/2015 9:11:41 AM

@Italkaboutcars Great article!