Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth and social media marketing industries, is now accepting "2016 Driving Engagement Award" submissions. The Chicago Auto Show and WOMMA have teamed up for the fourth year to recognize an automotive manufacturer for its most buzz-worthy social media campaign of 2015. The special awards ceremony will be held during the 2016 Chicago Auto Show's Media Preview on Feb. 12.
"Our goal is to help showcase the use of credible, ethical and effective social media and word of mouth marketing during the Chicago Auto Show Media Preview and throughout the public show and to help auto brands 'drive engagement' with their fans all year long," said Suzanne Fanning, president of WOMMA.
For the first time, show organizers and WOMMA will enlist consumers to weigh in and cast their votes on the Chicago Auto Show's Facebook page leading up to the event.
Entries can be submitted now through Monday, Jan. 25: https://www.chicagoautoshow.com/media/2016-womma-award/. The judging will take place that week.