What Drives Her Returns to the Chicago Auto Show
The Chicago Auto Show has teamed up with Women in Automotive and She Buys Cars to host the second annual What Drives Her industry networking event and panel discussion during the show’s 2018 Media Preview. This event will be held Friday, Feb. 9 with the mission of honoring and celebrating women with leadership roles in the automotive industry as well as discussing future trends.
“We think it’s important to continue facilitating discussion around this important topic, which is why we’re excited to bring back What Drives Her,” said Chicago Automobile Trade Association Board Member Kelly Webb Roberts. “The Chicago Auto Show remains a leading industry event connecting automakers with customers. This is great news for exhibitors, particularly because women are driving the decision when it comes to purchasing a vehicle.”
Ford’s Global Trend and Futuring Manager Sheryl Connelly will kick off the 2018 program with findings from the brand’s forthcoming 2018 Trend Report with a focus on females and how they’ll drive the future of the auto industry. Then, Cox Automotive’s Michelle Krebs will moderate a panel of influential women who hold leadership roles at manufacturers, including Monique Kumpis, senior group manager of brand marketing and advertizing at Hyundai and Kimberly Gardiner, director of marketing communications at Kia. Collectively, they’ll take a deeper dive into the reality that while women dominate the car-buying decision, only few hold leadership roles within the industry.
The Chicago Auto Show will stream the event live via its Facebook page. The designated program hashtag will be #WhatDrivesHerCAS. To submit a speaker for consideration or to learn more about sponsorship opportunities, please contact the Chicago Auto Show’s Director of Public Relations and Social Media Jennifer Morand at email@example.com or 630-424-6084.
For more information on What Drives Her, please visit http://shebuyscars.com/.
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