Toyota Land Cruiser ROX concept: The 2025 Toyota Calty Rox SEMA Concept, also known as the Land Cruiser ROX (Recreation Open eXperience), is a midsize off-road SUV designed for outdoor enthusiasts. It was introduced at the 2024 SEMA Show in Las Vegas and competes with vehicles like the Jeep Grand Cherokee and Ford Bronco. The concept features a unique open-air design with custom-fabricated "skeleton" doors, a retractable soft top, and a mid-gate for easy access to the cargo area1. New features include a triple-bar roof rack, sports bar with molle panels, and Heritage Orange leather upholstery.
The Calty Rox SEMA Concept is built on the Land Cruiser 250 Series platform and offers a 4-inch lift and 8-inch track widening for enhanced off-road capability. It includes a front-to-rear sliding soft top and custom 18-inch wheels with off-road tires. The interior features practical webbing, 3D-printed door sills, and a Heritage Orange leather theme. The concept is designed to provide a rugged yet luxurious outdoor experience, blending Toyota's heritage with modern technology.
While pricing for the Calty Rox SEMA Concept has not been announced, it is expected to be positioned as a premium off-road SUV. Standard safety features include adaptive cruise control, blind-spot detection, and drowsy driver alert. Optional equipment may include upgraded audio systems, panoramic sunroof, and advanced off-road packages. The Calty Rox SEMA Concept represents Toyota's commitment to pushing the boundaries of adventure and outdoor exploration.
Visit the official Toyota site for more information