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Subaru of America, Inc. President and Coo Thomas Doll Opens the 2018 Chicago Auto Show Media Preview

Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986



CHICAGO (Feb. 9, 2018) – The 2018 Chicago Auto Show Media Preview kicked off Thursday with a keynote address by Subaru of America, Inc.’s president and COO Thomas Doll. Doll spoke to more than 400 media and manufacturer representatives gathered at the annual breakfast of the Midwest Automotive Media Association at McCormick Place.

Doll, who joined Subaru of America, Inc. in 1982, discussed the implications of a rapidly changing automotive industry and what it means for manufacturers and consumers. Despite significant investments directed toward autonomous, hybrid, and electric vehicles as well as infrastructure, he said, the traditional car, truck, and SUV remains an important part of consumers’ lives. As a result, creating value and brand differentiation comes through an investment in building meaningful connections and fostering long-term relationships.

Consumers will always need vehicles, said Doll, but the company’s ultimate goal is to make sure Subaru is remembered for its impact both on society and the lives of its customers. Case in point: Subaru, which celebrates its 50th anniversary this year, donated 50 Subaru Outback vehicles to Meals on Wheels.

Amid industry evolution and changing consumer preferences, Doll said he remains optimistic for the future because human values remain the same. One of those values, of course, is love.

“It’s what makes a Subaru a Subaru,” he said in closing.

Doll has been the president of Subaru of America, Inc. since April 2013. He earned his master’s degree from Drexel University and his bachelor’s degree from Villanova University.

For continuing coverage and a behind-the-scenes look at the show, follow the Chicago Auto Show on social media. For more information about the 2018 Chicago Auto Show, please visit


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit or

The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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