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Subaru Celebrates 50th Anniversary by Unveiling Special Edition Models at 2018 Chicago Auto Show

Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986



CHICAGO (Feb. 9, 2018) – Against the backdrop of the 110th Chicago Auto Show, Subaru celebrated its 50th anniversary in the U.S. with the reveal of limited-edition models for each vehicle in its 2018 lineup.

Leading the largest-ever reveal at a Chicago Auto Show, president of Subaru of America Thomas Doll spoke about Subaru’s vibrant 50-year history, which includes 10 consecutive years of sales growth, and the company’s charitable efforts achieved through its “Share the Love” program.

“Our company and our retailers have contributed over $115 million to both national and local charities,” said Doll. “As we celebrate our 50th year, we’re proud of what we’ve accomplished. Of course, we also want to be known for turning 50 through our products, so we’re delighted to reveal the limited-edition models that will make up our 50th anniversary lineup.”

The special edition models will be produced in limited quantities; the company will manufacturer 1,050 each of the Crosstrek, Forester, Impreza, Legacy and Outback vehicles, and a combined total of 1,050 across the WRX, STI, and BRZ models. All limited-edition vehicles will be based on a high-level trim and feature an all-new, exclusive Heritage Blue exterior color schedule, unique badging, interior and exterior accents, and distinctive wheels.

All 50th anniversary limited-edition vehicles are on sale now at retailers across the country.

For continuing coverage and a behind-the-scenes look at the show, follow the Chicago Auto Show on social media. For more information about the 2018 Chicago Auto Show, please visit


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit or

The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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