STATE FARM RETURNS AS PREMIER PARTNER OF THE 2020 CHICAGO AUTO SHOW, ADDS INTERACTIVE SAFE DRIVING SIMULATORS TO ITS EXHIBIT
Chicago Auto Show organizers are proud to announce that State Farm Insurance will return to the 2020 show as a premier partner, a relationship that dates back more than a decade. In addition to premium exhibit and branding space on the show floor and market-wide promotional activities, Chicago Auto Show premier partners enjoy category exclusivity and receive additional exposure to show attendees through a benefits package.
The cars aren’t the only ones making a debut at the 2020 Chicago Auto Show. State Farm has overhauled its exhibit space on the show floor to make it more engaging and interactive for fans, and will unveil safe driving simulators bringing virtual reality to life. Show-goers will be encouraged to hop in the driver’s seat and experience the unexpected while earning points for their safe-driving ability. The exhibit will also feature an autograph signing event on Friday, Feb. 14 with former Chicago Bulls forward, Scottie Pippen, from 5-7 p.m.
The Good Neighbor Help Center, staffed by State Farm representatives throughout the duration of the public show, will remain the primary destination in the Grand Concourse where show-goers can get a variety of questions answered and assistance navigating the nation’s largest auto show.
“State Farm has been a staple exhibit for Chicago Auto Show attendees, consistently offering our guests a topnotch experience, from the State Farm Good Neighbor Help Center to an engaging display,” said Chicago Auto Show Chairman Tony Guido. “This great partner seems to up the ante each year.”
As the nation's largest auto show, the Chicago Auto Show features more than 1 million square feet of exhibit space showcasing brand-new vehicle introductions and a complete range of domestic and imported passenger cars, trucks, sport-utility vehicles, minivans and concept cars. In all, nearly 1,000 different vehicles will be on display including hundreds of interactive, aftermarket, accessory and auto-related exhibits, competition vehicles, antique and collector cars.
The 2020 Chicago Auto Show will also feature four indoor test track experiences, three outdoor ride-and-drive opportunities and dozens of interactive exhibits located throughout the show floor.
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