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Premier Partners Highlight Sponsor Lineup

Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986



CHICAGO (Jan. 16, 2018) - The Chicago Auto Show is proud to announce State Farm and Wintrust Financial asPremier Partners for the 2018 Chicago Auto Show. In addition to premium exhibit space on the show floor and market-wide promotional activities, Premier Partners enjoy category exclusivity and receive additional exposure to show attendees through the Premier Partners benefits package.As a new premier partner for 2018, Wintrust becomes the presenting sponsor of the Super Car Gallery and the source for discounted tickets for opening weekend and weekday admissions. Visit any of the bank's 150 community bank locations and pick up a voucher to save $6 off weekday tickets redeemable at the box office. Wintrust also returns as a corporate supporter of First Look for Charity as the company is committed to going above and beyond banking solutions to support Chicagoland communities. As Chicago's Banks, that means aligning with some of the most iconic Chicago events - the Chicago Auto Show being a perfect example.

State Farm (Exclusive Insurance Industry Sponsor) returns with its popular interactive Garage exhibit. This year's space features an all-new Auto Love Wall where attendees can share their fondest car memories, an engraving station where participants walk away with a personalized keychain and a photo mosaic interactive where attendees take a car photo and add it to a larger visual display, eventually creating a magnificent auto memory mosaic. State Farm representatives will also field thousands of questions and assist attendees at the Here to Help Center in the Grand Concourse throughout the entire public show. Talk to an agent to learn how you can give your car the protection it deserves.

Steel Market Development Institute (SMDI) returns to the Chicago Auto Show for the second year in a row with an even larger presence. SMDI will again be the presenting sponsor of the Concept & Technology Garage with a tailgating-themed activation, light snacks and beverages. Added this year, SMDI will also be the exclusive corporate partner of the Midwest Automotive Media Association (MAMA) opening breakfast and a sponsor of the What Drives Her industry luncheon, which includes SMDI Vice President Jody Hall as a morning session panelist. "MAMA has been a valuable partner in spreading the word on the numerous advancements in steel technology," said Hall. "Advanced high-strength steel delivers exactly what consumers and automakers need - matching key performance targets, providing value to the consumer and the OEM, as well as being the most environmentally friendly automotive material."

Official sponsors Xfinity and the Chicago Tribune will also return to provide unique opportunities to engage with the 2018 show. Check out the XFINITY Lounge to get a hands on X1 Experience! Interested in fast cars? You can take part in the XFINITY "Fastest Speed" Car Journey or join the #XFINITYFast Social Media Challenge to win some cool prizes while you tour the show floor. The Chicago Tribune will again host Women's Day at the Chicago Auto Show on Tuesday, Feb. 13, when women are admitted at a discounted price and special activities geared towards women will be available.


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit or

The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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