What Drives Her Returns to the Chicago Auto Show
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
What Drives Her Returns to the Chicago Auto Show
CHICAGO (Dec. 29, 2017) – The Chicago Auto Show has teamed up with Women in Automotive and She Buys Cars to host the second annual What Drives Her industry networking event and panel discussion during the show’s 2018 Media Preview. This event will be held Friday, Feb. 9 with the mission of honoring and celebrating women with leadership roles in the automotive industry as well as discussing future trends.
“We think it’s important to continue facilitating discussion around this important topic, which is why we’re excited to bring back What Drives Her,” said Chicago Automobile Trade Association Board Member Kelly Webb Roberts. “The Chicago Auto Show remains a leading industry event connecting automakers with customers. This is great news for exhibitors, particularly because women are driving the decision when it comes to purchasing a vehicle.”
Ford’s Global Trend and Futuring Manager Sheryl Connelly will kick off the 2018 program with findings from the brand’s forthcoming 2018 Trend Report with a focus on females and how they’ll drive the future of the auto industry. Then, Cox Automotive’s Michelle Krebs will moderate a panel of influential women who hold leadership roles at manufacturers, including Monique Kumpis, senior group manager of brand marketing and advertising at Hyundai and Kimberly Gardiner, director of marketing communications at Kia. Collectively, they’ll take a deeper dive into the reality that while women dominate the car-buying decision, only few hold leadership roles within the industry.
The Chicago Auto Show will stream the event live via its Facebook page. The designated program hashtag will be #WhatDrivesHerCAS. To submit a speaker for consideration or to learn more about sponsorship opportunities, please contact the Chicago Auto Show’s Director of Public Relations and Social Media Jennifer Morand at jmorand@drivechicago.com or 630-424-6084.
For more information on What Drives Her, please visit http://shebuyscars.com/.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show will be Feb. 10-19. For more information, visit www.chicagoautoshow.com or www.Facebook.com/ChicagoAutoShow.
About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.
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