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Toyota Debuts Next Generation TRD Pro Series at 2018 Chicago Auto Show

Toyota Debuts Next Generation TRD Pro Series at 2018 Chicago Auto Show

MEDIA INFORMATION
Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

TOYOTA DEBUTS NEXT GENERATION TRD PRO SERIES AT 2018 CHICAGO AUTO SHOW

CHICAGO (Feb. 9, 2018) – Toyota unveiled its new off-road-ready package – the 2019 TRD Pro Series – on Thursday during the 2018 Chicago Auto Show Media Preview. The TRD Pro package, delivering more capability and off-road equipment than ever before, will be available on the Tundra, Tacoma and 4Runner.

The 2019 TRD Pro family boasts 2.5-inch TRD-exclusive Fox Internal Bypass shocks for impressive driving performance; specially-tuned TRD springs for enhanced comfort; and standard 16-inch black alloy wheels. The TRD Pro Series is available in three color options, including TRD Pro-exclusive Voodoo Blue.

“The TRD Pros you see here represent our flagship off-roaders,” said Jack Hollis, group vice president and general manager of the Toyota Division at Toyota Motor North America. “If you want to get off the pavement and go explore, grab one of these bad boys and go!”

For 2019, the Tacoma TRD Pro gets an updated front skid plate with TRD red lettering, a black chrome-accented TRD exhaust, black Toyota grille and projector-beam headlights with black sport bezels. Tundra TRD Pro boasts LED accent lights with a black treatment, new 18-inch forged-aluminum black wheels and Black Chrome exhaust tips. The Toyota 4Runner TRD Pro, the company’s iconic sport utility vehicle, gets a sporty new roof rack, 17-inch matte black wheels and customized TRD elements throughout the interior.

Adventurers will find the TRD Pro Series in dealerships beginning fall of this year.

For continuing coverage and a behind-the-scenes look at the show, follow the Chicago Auto Show on social media. For more information about the 2018 Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.

The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.

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