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Ram Unveils the Ram Laramie Limited Pickup at the 2015 Chicago Auto Show

Ram Unveils the Ram Laramie Limited Pickup at the 2015 Chicago Auto Show


MEDIA INFORMATION

Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com


Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (Feb. 12, 2015) – Ram introduced an all-new 1500 Limited Pickup, during the Media Preview of the 2015 Chicago Auto Show. The new Ram truck was designed for the luxury pickup driver in mind.

“This truck defines luxury, by paying attention to all the right details," said Bob Hegbloom, president and CEO of the Ram Truck Brand. “Our designers treated the front lighting hardware just like they would a diamond ring.”

The Ram Laramie features an exclusive grill treatment, all new 20-inch forged multi-surface aluminum wheels, and the RAM brand stamped on the front and back end of the truck. Additionally, the interior design features premium black leather with unique pinstripe stitching and a USB outlet, auxiliary cord and 12 volt connection. The Laramie 1500 engine utilizes a 3.0-liter economy fuel making the mileage 29 mpg.

The Ram 1500 Laramie Limited will be available in the second quarter of 2015 as a 2015 model, and the 2500 and 3500 versions will be available in the third quarter as 2016 models.  Pricing will be provided mid-year of 2015.

To watch complete coverage of the 2015 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
 

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About the Chicago Auto Show

The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association

Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs

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