2020-OICA-LOGO

Mazda MX-5 Miata Makes Global Debut during the Chicago Auto Show Media Preview

Mazda MX-5 Miata Makes Global Debut during the Chicago Auto Show Media Preview

MEDIA INFORMATION
Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com


FOR IMMEDIATE RELEASE

Mazda MX-5 Miata Makes Global Debut during
the Chicago Auto Show Media Preview

CHICAGO (Feb. 7, 2019) – Mazda unveiled the 2019 MX-5 Miata 30th Anniversary Edition during the 2019 Chicago Auto Show Media Preview on Feb. 7. In 1989, the Chicago Auto Show set the stage for the unveiling of the original Mazda MX-5. Now, with more than 1 million units later, Mazda is celebrating its 30th anniversary of the ever-evolving Miata while remaining true to the spirit of the original.

Masahiro Moro, president and CEO, Mazda North American Operations, noted, “There is an MX-5 for every buyer. It is a perfect car for enthusiast driving, lapping around the track, or competing in road-sanctioned racing. The Miata is a foundation for the most popular class of racing in North America accounting for more than 20 percent of the market-share,” Moro said. 

Having won more than 280 awards and honors for the MX-5, the brand wanted to challenge engineers to create a fun lightweight car honing into its deep racing roots. Available in both soft top and retractable hardtop, the anniversary model offers a Racing Orange paint job, representing sunrise and anticipation, as well as black leather interior with orange accents and shiny door trim.

“These vibrant stylish elements enhance the customer’s sense of exclusivity and the pride of ownership,” Moro added.

Exclusive features of the Mazda MX-5 Miata 30th Anniversary Edition include: RAYS forged aluminum wheels, 30th anniversary badge, orange brake calipers and accents, Recaro seats, Bilstein dampers, Brembo front brakes and Apple CarPlay/Android Auto integration.

Celebrating three decades of the MX-5, the Miata 30th Anniversary Edition is limited to a production run of 3,000 units, with only 500 offered in the U.S. Within one hour, Mazda fans reserved half of the U.S. allotment of 500, with 100 of those units secured in less than 15 minutes. Within four hours, all 500 of the vehicles were claimed, and the waitlist continues to grow. The limited Anniversary Edition started at $34,995.

For more details on the 2019 Chicago Auto Show, please visit www.ChicagoAutoShow.com. To download high resolution photos or b-roll, visit www.chicagoautoshow.com/media/online-newsroom.

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2019 public show is Feb. 9-18. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.

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