Fiat Chrysler Automobiles Opens Chicago Auto Show Social Media Preview Day With Product-Laden Breakfast

Fiat Chrysler Automobiles Opens Chicago Auto Show Social Media Preview Day With Product-Laden Breakfast


Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com


CHICAGO (Feb. 12, 2015) – Fiat Chrysler kicked off day two of the 2015 Chicago Auto Show Media Preview with a news conference and traveling breakfast. Wendy Orthman, Midwest PR manager for Chrysler, welcomed the press to enjoy breakfast while listening to a brief summary of four of Chrysler’s newest models.  

The conference opened up by introducing the new 2015 Ram 1500 Rebel. The truck holds true to its “Rebel” name by offering a choice of a potent 305-horsepower 3.6-liter Pentastar V-6, or the legendary 5.7-liter Hemi V-8 engine. Ram utilized the four corner air suspension feature in the Rebel model, making the truck one inch taller than Ram’s other 4x4 trucks.

2015 marks the 60 anniversary of the Chrysler 300. Andy Love, head of car product marketing at Chrysler, introduced the all-new Chrysler 300 model. The updated model maintains the traditional Chrysler 300 look with a sleeker front grill that has been enhanced 32 percent. The Chrysler 300 will be available in four different trims with prices starting at $31,395.

“The most significant news for us [Jeep] in 2015 is the new Renegade,” said Jim Morrison, director of Jeep brand marketing. “It is a true Jeep that delivers power to the ground.” The all-new Jeep Renegade will hit the market in a few months offering over 100 accessories. The new accessories offered will allow customers to customize their ride to the next level.

The last stop for the traveling breakfast was Fiat. Fiat introduced a new addition to their “Italian family” with the 2016 Fiat 500X. The Fiat 500X crossover blends genuine Italian design with an advanced all-wheel drive system. New to the crossover segment, Fiat hopes to raise the bar with its advanced drive systems, available push-button and remote start and exceptional handling and fuel economy.

To watch complete coverage of the 2015 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.


About the Chicago Auto Show

The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association

Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs

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