Chicago Auto Show Highlights New and Returning Premier Partners
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
Chicago Auto Show Highlights New and Returning Premier Partners
CHICAGO (Feb. 6, 2019) – The Chicago Auto Show is proud to announce State Farm, Wintrust Financial and Turtle Wax – new for 2019 – as Premier Partners of the 2019 Chicago Auto Show. In addition to premium exhibit space on the show floor, each partner will offer various promotional activities throughout the run of the show, Feb. 9-18. Premier partners enjoy category exclusivity and receive additional exposure to show attendees through premier partner benefits packages.
As a new partner for 2019, Chicago-based Turtle Wax is making its hometown shine at the 2019 Chicago Auto Show. Turtle Wax will be introducing its Spray & Wipe product line, the first-ever car care product that combines the control and performance of the traditional spray trigger bottle with the convenience of the disposal automotive cleaning wipe. Auto enthusiasts can visit the Turtle Wax brand experience to get up close and personal with the latest in auto appearance via hourly interactive product demonstrations and fun giveaways. As the exclusive car care sponsor of the show, Turtle Wax will help keep all of the vehicles on display shining their best.
“Turtle Wax is proud to partner with the Chicago Auto Show, one of the area’s marquee cultural events, to showcase the latest in automotive innovation,” said Turtle Wax co-chairmen Denis Healy, and wife, Sondra Healy. “As a family-owned company with deep roots in Chicago, it’s our way of celebrating the automakers, local drivers and dealers that inspire Turtle Wax and power the Chicagoland automotive industry.”
Turtle Wax will also show its love for four-legged friends at the Chicago Auto Show by hosting pet adoptions on the show’s final day, Family Day, Monday, Feb. 18. The Chaos & Cuddles pet care line from the Turtle Wax family invites current and prospective pet owners to visit the North Hall ticket lobby where they’ll be set up with the Chicago Wolves to see adoptable pets and enjoy complimentary samples of new pet care products.
Returning as the exclusive bank sponsor and presenting partner of the Super Car Gallery – an area at the show featuring rare, exotic and ultra-high-performance sports cars – Wintrust Financial continues to make its mark in Chicagoland. New this year, Wintrust is offering its customers more opportunities to gain exclusive access inside the Wintrust Super Car Gallery. Social media-savvy fans may increase their chances of winning exclusive, behind-the-scenes access into the gallery by sharing a photo of their dream car via Instagram or Twitter with hashtag #SupercarSweeps. (Entrants must tag @thechicagoautoshow on Instagram and @ChiAutoShow on Twitter along with the entry.) Fans may also upload their photo via the official contest link: http://ngx.me/2SRg8yi. Chicago Auto Show organizers will randomly select one winner each week leading up to the show to grant exclusive access and, once the show begins Feb. 9, a daily winner will be announced through Feb. 17, the day before the show closes.
“Wintrust is committed to supporting Chicago events and organizations that make our area so unique, and we're proud to continue our partnership with the Chicago Auto Show, one of the city's most exciting and well-loved traditions,” said Wintrust President, CEO and Founder Edward J. Wehmer. “As a bank born and built in the Chicago area, we're looking forward to joining our community in honoring the innovation that will be displayed and celebrated at this year's show.”
Wintrust also continues as a corporate supporter of the show’s First Look for Charity, as the company is committed to going above and beyond banking solutions to support Chicagoland communities.
State Farm Insurance has been a staple exhibit with its interactive exhibits and the State Farm Help Desk. The 2019 State Farm Chicago Auto Show activation features The Game of Life, presented by State Farm in partnership with Hasbro. As State Farm is “here to help life go right,” this year’s activation allows consumers to become an oversized game piece and experience The Game of Life through the lens of car-buying decisions, from their first car to their retirement RV. As a thank you for participation, consumers walk away with life moment photos and a branded tote bag. State Farm representatives will also field thousands of questions and assist attendees at the Here to Help Center in the Grand Concourse throughout the entire public show.
For more information on the 2019 Chicago Auto Show, please visit www.ChicagoAutoShow.com, or watch this promotional video.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2019 public show is Feb. 9-18. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.
About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.
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