Chicago Auto Show Announces Cars.com as Newest Premier Partner
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
Chicago Auto Show Announces Cars.com as Newest Premier Partner
CHICAGO (Jan. 23, 2018) - Cars.com, a leading online automotive marketplace, is the latest brand to sign on as a premier partner of the 2018 Chicago Auto Show, Feb. 10-19 at McCormick Place. With premier partner status, Cars.com will enjoy category exclusivity and power the show's new BUZZHUB, a space designed for social media engagement featuring a 21-ft. wall broadcasting real-time trending feeds, giant #CAS18 block letters for pose-worthy moments, enlarged Instagram frame and charging stations to refuel attendees' smartphones. The new #CAS18 BUZZHUB is also home to live radio broadcasts and Best of Show voting kiosks.
"As the nation's largest auto show quickly approaches, exhibitors and sponsors are lining up and ready to engage the masses," said Chicago Auto Show Chairman John Hennessy. "According to Foresight Research, 65 percent of people who visit the Chicago Auto Show are there to shop - a statistic that applies to all exhibitors, even sponsors. We're thrilled to have Cars.com as the latest to join the Chicago Auto Show premier partner roster."
The Chicago Auto Show and Cars.com will team up on a social media contest that encourages attendees to share their "Best of #CAS18" moments - a play on Cars.com's recently-announced Best of Awards. Fans who tag their favorite show moments with #CAS18 are entered to win daily prizes, including gas gift cards, as well as a grand prize.
"We're thrilled to be powering the all-new BUZZHUB at the Chicago Auto Show right in our very own backyard," said Cars.com's Chief Marketing Officer Brooke Skinner Ricketts. "Cars.com is all about creating meaningful connections between car shoppers and sellers, and our real-time, social content from the Chicago Auto Show is just one example of how we help shoppers find the right car at the right price from the right place. The BUZZHUB is a natural tie-in to Cars.com's efforts with a focus on consumer engagement at the auto show."
As the nation's largest auto show, the Chicago Auto Show spans more than one million square feet of contiguous floor space, displays multiple world and North American introductions and showcases a complete range of domestic and imported passenger cars, trucks, sport-utility vehicles, minivans and concept cars. In all, nearly 1,000 different vehicles will be on display including hundreds of interactive, aftermarket, accessory and auto-related exhibits, competition vehicles, antique and collector cars.
The 2018 Chicago Auto Show will also offer three indoor test tracks, seven outdoor ride-and-drive opportunities and dozens of interactive exhibits located across the show floor.
For more details on the 2018 Chicago Auto Show, please visit www.chicagoautoshow.com. For more details about Cars.com, visit www.cars.com.
###
About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than 1 million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations on a single night. The 2018 public show is Feb. 10-19. For more information, visit www.chicagoautoshow.com or www.Facebook.com/ChicagoAutoShow.
The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.
About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.
About Cars.com
Cars.com is a leading two-sided digital automotive marketplace that creates meaningful connections between buyers and sellers.Launched in 1998 and headquartered in Chicago, the company empowers consumers with resources and information to make informed buying decisions around The 4Ps of Automotive MarketingTM: Product, Price, Place and Person, while connecting advertising partners with in-market car shoppers and providing data-driven intelligence to increase inventory turn and gain market share. A pioneer in online automotive classifieds, the company has evolved into one of the largest digital automotive platforms, connecting tens of thousands of local dealers across the country with millions of consumers where they are and on their terms. Through trusted expert content, on-the-lot mobile features and intelligence, millions of new and used vehicle listings, a comprehensive set of pricing and research tools and the largest database of consumer reviews in the industry, Cars.com is transforming the car shopping experience.
Back to News