BMW Discusses Future In Innovation at Chicago Auto Show Social Media Preview

BMW Discusses Future In Innovation at Chicago Auto Show Social Media Preview


Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com


CHICAGO (Feb. 12, 2015) – David Buchko, corporate communications director of BMW North America, walked the press and social media influencers around the BMW exhibit to discuss the company’s capabilities within the realm of technology.

“We are an ‘all of the above company’ when it comes to technology,” said Buchko. “Gasoline engines? Yes. Diesels? There will be a place for them. Further advances in hybrid and electric technologies? Absolutely.”

Though Buchko didn’t give specific information on any new concept vehicles models from a 2016 collection, he did give insight into the BMW i-series and M models.

On display from the BMWi series were the 2014 BWM i8 and i3 models with hybrid and battery power capabilities. The i8 is a battery-powered vehicle that has the ability to go 0-60 mph in four seconds, yet still get 76 miles to the gallon, while the i3 is BMW’s first full production electric vehicle and plug-in hybrid.

To watch complete coverage of the 2015 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.


About the Chicago Auto Show

The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association

Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs

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