2020 CAS Expanding Exhibitor Reach with Instagram Program
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
EXPANDING EXHIBITOR REACH WITH INSTAGRAM
CHICAGO (Dec. 23, 2019) - As social media continues to evolve, including how people consume content across various platforms (i.e. more video/interactive content), there’s a growing attention to social media “influencers.” In fact, according to a recent MediaPost article, the average brand spends 25 percent of its digital marketing budget on influencer content. Additionally, more than two in three Instagram users (68 percent) log on specifically to interact with social media influencers.
Knowing the importance of influencer marketing, Chicago Auto Show organizers are excited to introduce a new program to its exhibitors: Driving Influence with Instagram. The show’s social media team will run custom, targeted Instagram influencer campaigns on behalf of interested brands; the team has already locked in a couple of manufacturers.
The show’s communications team will continue to promote all of its exhibitors via traditional public relations and organic social media. The difference with Driving Influence with Instagram is that brands can select to invest in guaranteed impressions and reach, handpicking their influencers, similar to a digital advertising campaign that runs across pre-identified channels.
Exhibitors interested in extending their presence with a turnkey content development program, reaching consumers before and after the show, may contact Jen Morand (jmorand@drivechicago.com).
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About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.
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