Nissan Hosts Media Program at the Chicago Auto Show
For the past decade, the Chicago Auto Show media travel program is designed to provide travel and lodging for a significant group of A-list media and influencers in attending the show’s two-day Media Preview. Nissan North America continues as the sponsor of this media travel assistance program. The program will deliver top-flight automotive, lifestyle and social media to be in the Windy City to carry on their work and bring news of the industry to viewers, readers and listeners.
“Nissan’s tradition of bringing in media for the Chicago Auto Show, via the Journalist Express train or the Media Fly-In program, is something that we look forward to each year,” said Kristina Adamski, vice president of communications, Nissan North America. “As we kick-off our seventh year, we are excited to connect with the media again in 2018 and showcase all that Nissan and Chicago has to offer.”
As in the past, the media invited for this program have been identified by show organizers with assistance from multiple automakers. Media and influencers are ranked and identified as potential candidates for the program based on audience and strength of media outlet. The actual arrangements are made by G. Schmitz and Associates. All inquiries should go through the Chicago Auto Show communications team.
“Becoming the sponsor of this program shows tremendous strength and confidence in their brands,” said Dave Sloan, Chicago Auto Show general manager. “Nissan is obviously aware that other manufacturers will be making news, but participating journalists won’t be obligated to cover any particular brand. This is something that’s good for the industry, and we congratulate and warmly embrace that kind of thinking.”
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