National Road Safety Foundation Announces Winner of Fourth Annual Drive Safe Chicago PSA Contest at Chicago Auto Show
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
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FOR IMMEDIATE RELEASE
NATIONAL ROAD SAFETY FOUNDATION ANNOUNCES WINNER OF FOURTH ANNUAL DRIVE SAFE CHICAGO PSA CONTEST AT 2018 CHICAGO AUTO SHOW
CHICAGO (Feb. 9, 2018) – The National Road Safety Foundation announced the winner of its 2018 Drive Safe Chicago PSA contest Friday during the 2018 Chicago Auto Show Media Preview. Haynen Johnson, 17, a student at Porter County Career Center in Valparaiso, Indiana, was awarded $2,000 and recognized for developing a public service announcement about the dangers of distracted driving.
In addition to receiving a $2,000 prize from The National Road Safety Foundation, a non-profit group that promotes safe driving, the winner’s message will debut at the 2018 Chicago Auto Show before airing nationwide on more than 150 TV stations.
The contest, now in its fourth year, invited teens from the Chicago area to write a script for a public service message about the dangers of distracted driving, which kills more than 3,300 people every year. Three finalists were selected, and each student worked with an Emmy Award-winning director to make their scripts into finished 30-second TV spots.
“Even as today's cars have technical innovations that help avoid crashes and protect occupants in the event of one, distracted driving continues to be a major risk for drivers,” said 2018 Chicago Auto Show Chairman John Hennessy. “All of the Drive Safe Chicago finalists communicate the important message that distracted driving is dangerous driving."
Johnson’s winning video, titled “Tasteless,” shows a teen eating a burger and having a soft drink while he tries to drive. As he juggles the food, he drops the drink and reaches down to pick it up. We hear a car horn honking and the driver looks up in horror as he says “Whoa!” The screen goes black as the words “Distracted Driving is Tasteless” come up.
"Haynen’s winning video communicates an important message that distracted driving is more than texting and cellphones,” said Michelle Anderson of The National Road Safety Foundation. "It shows that even something as commonplace as eating is not something to do while driving. Driving is not something that can be multi-tasked."
All three of this year’s finalists are students of Bob Phelps at the Porter County Career Center in Valparaiso, Indiana. The runners-up are Cheyanne Montozzi, 18, of Hebron, Indiana, and Lauren Royter, 17, of Kouts, Indiana.
The winning PSA can be viewed on the Chicago Auto Show’s YouTube page.
For continuing coverage and a behind-the-scenes look at the show, follow the Chicago Auto Show on social media. For more information about the 2018 Chicago Auto Show, please visit www.chicagoautoshow.com.
About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.
The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.
About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.
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