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MILES PER HOUR HEATS UP FEBRUARY

MEDIA INFORMATION
Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com


FOR IMMEDIATE RELEASE


MILES PER HOUR HEATS UP FEBRUARY

CHICAGO (Jan. 13, 2020)- For the first time, Chicago Auto Show organizers have partnered with the Chicago Area Runners Association (CARA) to host Honda Miles Per Hour, a unique indoor run that guides participants on a 2.4-mile loop through the nation’s largest auto show. The event’s moniker accurately describes the premise of the run, where participants will cover as much distance as possible within a one hour timeframe.

“We’re thrilled to partner with CARA to reach the vast Chicago runner community who may not already be thinking about attending the Chicago Auto Show,” said Chicago Auto Show General Manager David Sloan. “This is a great opportunity for us to tap into a new audience, as we’re confident once they see all the show has to offer, they will be amazed and, hopefully, become repeat customers.”

Held on the final Sunday of the show, Feb. 16, runners will complete loops through the large halls of McCormick Place where they can experience the Chicago Auto Show before the masses arrive for one of the show’s busiest days. Runners will also have first-rate views of the city skyline as they cross over the Grand Concourse bridge and access to wide glimpses of Lake Michigan through the Lakeside Center’s expansive window walls. The loop will include a variety of long straightaways, some unique zig-zags and even an incline as runners ascend the indoor bridge over Lake Shore Drive.

“A lot of indoor runs can be cramped or repetitive, so this is truly a unique and comfortable way to race indoors, especially with the entertainment of the auto show displays to keep runners engaged,” said Greg Hipp, CARA executive director. “Honda Miles Per Hour is a great opportunity to race in the winter without having to battle Chicago weather or icy/snowy conditions.”

At Miles Per Hour, the finish line is what runners make it; run as far as possible within one hour while taking in the latest from the automobile industry. Registration includes a race entry, a ticket to the Chicago Auto Show with early access on race day, a participant T-shirt, a participant medal, free digital photo downloads, access to discounted auto show early access tickets for friends and family, a goodie bag and gear check.

For more information or to register for the Honda Miles Per Hour, visit https://www.milesperhourrun.com/.

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About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.

 

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