Media News

ANA’S DRIVING INFLUENCE BREAKFAST & AWARD AGENDA

CHICAGO (Jan. 13, 2020)- Now through January 20, automotive manufacturers, public relations firms and marketing agencies are encouraged to submit relevant influencer marketing campaigns executed between the window of Jan. 1, 2019 through Dec. 1, 2019. The ANA will present one automaker with the 2020Driving Influence Award during the Chicago Auto Show’s Media Preview on Friday, Feb. 7. In tandem with the award presentation, the ANA will expand its influencer event series where it will host approximately 100 of its members to learn best practices from other brand marketers.

“The Driving Influence Award marks the first of an expanded suite of 2020 influencer marketing offerings for ANA members including eight half-day events, one full-day conference and one multi-day national conference,” said Leah Marshall, director of influencer marketing for the ANA. “With marketers investing in influencers at higher and higher levels, the ANA is committed to helping its members capitalize on its ROI while navigating its hurdles.”

AGENDA

• Networking Breakfast (8:30-9 a.m.)
• Opening Remarks & Introductions (9-9:15 a.m.)
• The Best Auto Influencer Campaigns of 2019 (9:15-9:45 a.m.): Speaker: Tanya Gazdik, Senior Reporter, MediaPost
• How Turtle Wax Broke the Internet with Influencers (9:45-10:30 a.m.): Speaker: Kelly Cagney, Director, Global Brand Strategy & Marketing, Turtle Wax
• Hyundai Puts Influencers Behind the Wheel (10:30-11:15 a.m.): Speaker: Victoria Walden, Manager, Social Media & Influencer Engagement, Hyundai Motor America
• 2020 Driving Influence Award Presentation (11:20-11:30 a.m.): T he Driving Influence Award will recognize one automaker’s outstanding influencer marketing campaign and showcase the power of influencer marketing to engage automotive customers authentically, creatively and effectively. Past winners have included Hyundai (Santa Fe social media launch), Nissan (#SheDrives), Honda (Monsters Calling Home and April Fools’ Fit Kit), Hyundai (Walking Dead Chop Shop), Mitsubishi (Kids Talk Safety) and Toyota (Family Trails).
• Following the breakfast, ANA members are encouraged to stay for the annual What Drives Her Luncheon (11:45 a.m. – 2:30 p.m.) featuring the perspectives of prominent female leaders in the automotive industry, which will be held in the same event location. The full What Drives Her lineup will be announced mid-January.
• To submit an award entry, click here. To view the full agenda on ANA’s website, click here.

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