ANA Driving Influence Award

2024 ANA Driving Influence Award Submission Form

The Chicago Auto Show has once again teamed up with the Association of National Advertisers (ANA) on the Driving Influence Award – an annual award given to an auto manufacturer harnessing the power of influencer marketing to creatively engage consumers. 2024 marks the fifth year of the Award partnership between the ANA and the Chicago Auto Show and this year’s Award will highlight campaigns reaching women, BIPOC, and LGBTQ audiences.

Submissions from auto manufacturers or their PR/marketing/advertising agencies will be accepted between Dec. 12, 2023 - Jan. 24, 2024.

Judging Criteria

  1. Campaign launched after 1/1/23 and ended by 12/31/23
  2. Campaign engaged creators and influencers’ social channels with the goal of reaching women, BIPOC, and LGBTQ, and diverse audiences
  3. Campaign demonstrated measurable results

* When reporting results, please use the ANA Influencer Marketing Measurement Guidelines’ KPIs and metric definitions. Please define any additional metrics provided and briefly share the measurement methodology for all results.

Judges will be looking for:

  • A comprehensive strategy behind the development and launch of the campaign
  • Creativity and culturally relevant content
  • Campaign outcomes and results 

Three finalists will be announced following the submission deadline of Jan. 24, 2024. The winner will be announced in conjunction with the 2024 Chicago Auto Show Media Preview, which takes place Feb. 8. The winner will also have the opportunity to present on the campaign during the 2024 ANA Influencer Marketing Committee Meeting at the Feb. 8 event. All participants will have special access to the 2024 Chicago Auto Show following the event.

Entry deadline: January 24, 2024 -- All fields required.