2023 ANA Driving Influence Award Submission Form
The Chicago Auto Show has once again teamed up with the Association of National Advertisers (ANA) on the Driving Influence Award – an annual award given to a manufacturer that harnesses the power of influencer marketing to engage automotive customers. 2023 marks the fourth year of the partnership with ANA, and this year’s award will highlight campaigns with a special emphasis on reaching a variety of audiences including women, BIPOC and LGBTQ.
Submissions from auto manufacturers or their PR/marketing/advertising agencies will be accepted between Dec. 12, 2022 - Jan. 23, 2023.
Campaign launched after 1/1/22 and ended by 12/31/22
Campaign engaged creators and influencers’ social channels with the goal of reaching women, BIPOC, and LGBTQ, and diverse audiences
Campaign demonstrated measurable results
* When reporting results, please use the ANA Influencer Marketing Measurement Guidelines
’ KPIs and metric definitions. Please define any additional metrics provided and briefly share the measurement methodology for all results.
Judges will be looking for:
A comprehensive strategy behind the development and launch of the campaign
Creativity and culturally relevant content
Campaign outcomes and results
Three finalists will be announced following the submission deadline of Jan. 23, 2023. The winner will be announced in conjunction with the 2023 Chicago Auto Show Media Preview, which takes place Feb. 10. The winner will also have the opportunity to present on the campaign during the 2023 ANA Influencer Marketing Committee Meeting at the Feb. 10 event. All participants will have special access to the 2023 Chicago Auto Show following the event.
Entry deadline: January 23, 2023 -- All fields required.