ANA Driving Influence Award

2020-ANA-Award-LOGO-2502020 ANA Driving Influence Award Submission Form

The Driving Influence Award recognizes the power of influencer marketing to engage automotive customers authentically, creatively and impactfully. Three finalists will be selected from all submissions to attend a special awards ceremony during the Chicago Auto Show’s Media Preview on Friday, Feb. 7, where one of the brands will be recognized with the 2020 Driving Influence Award. Submissions from auto manufacturers, public relations firms and marketing agencies are now accepted through January 20, 2020.

Judging Criteria

  1. Campaign launched after 1/1/19 and ended by 12/1/19
  2. Campaign centered around an influencer/influencers and leveraged the influencer's social channels and audiences to promote an automotive product or service
  3. Campaign demonstrated measurable results

*When reporting results, please use these ANA Influencer Marketing metrics and definitions. Please define any additional metrics provided and briefly share the measurement methodology for all results.

Judges will be looking for:

  • Strategy (A sound strategy behind the development and launch of the campaign, and were the business goals that the brand set out to achieve met?)
  • Creativity (Evidence of originality and innovation)
  • Results – (Evidence of success, i.e. engagement, sales lift, impressions, etc.)


Entry deadline: January 20, 2020 -- All fields required.